Saxdor Yachts strengthens global presence with expanding dealer network
by Saxdor Yachts 25 Apr 13:26 BST
Saxdor fleet © Saxdor Yachts
Saxdor Yachts, the fastest growing European boat brand, continues to strengthen its international footprint with the appointment of several new dealer partners across Europe, the Caribbean and the Middle East. The expansion reflects the growing demand for the Finnish brand's range of sporty and innovative motor yachts and further reinforces Saxdor's rapidly developing global network.
As the brand continues to grow in key markets, the company is actively expanding its sales and service presence worldwide, while investing in the latest technology and solutions to continuously improve customer experience and make boating simpler, more accessible and enjoyable for all its customers globally.
Caribbean
In the Caribbean, Saxdor has appointed South Bank Marina in Turks & Caicos to strengthen its footprint in the region. A well-established premium marine and lifestyle operator on the island, South Bank Marina offers a full-service marina as well as hospitality and luxury services, making it a strategic partner for Saxdor in this important cruising destination.
Saxdor has also partnered with Hackshaw Boat Brokerage and Marine Services as its new dealer in St Lucia and Trinidad & Tobago. The company offers extensive local market knowledge and a solid customer base. With growing demand for boating in St Lucia, the partnership represents an exciting opportunity for Saxdor to further expand its presence in the Caribbean, with its range set to complement Hackshaw's existing portfolio.
Northern Europe
In Northern Europe, Saxdor has strengthened its Baltic presence with the appointment of Alter Marine as its new dealer in Estonia where the company will lead Saxdor's activities going forward. As Navico Group's - one of Saxdor's trusted partners - product distributor for the entire Baltic region, Alter Marine brings extensive technical expertise and strong industry connections, providing an ideal platform for further development of the brand in the area.
Central Europe
The dealer network is also expanding in Central Europe with the appointment of Marina Operator Kft, representing Saxdor in Hungary and Slovakia. The company is a reputable player in the regional boating market and has already been servicing Saxdor models in the region, making it a natural partner for the brand as it develops in these relatively untapped markets.
In Poland, Saxdor has signed a new partnership with Centrum Nautica, a multi-location dealer with strong experience in the premium boating sector and representation of leading brands such as Galeon. The new appointment will complement Saxdor's existing partnership with Superyachts Poland, further strengthening the brand's presence in this important European market.
Middle East
Further expanding its global reach, Saxdor has also appointed Azimut Yachts Israel Ltd. as its dealer in Israel. One of the region's most established yacht sales companies, the firm brings extensive experience in the premium yacht market and represents a strong partner for Saxdor's continued growth in the Middle East.
"We are very happy to welcome this group of new dealers into the Saxdor family," commented Jon Hautamäki, Commercial Development Director at Saxdor. "As we continue to grow, we need to further strengthen the backbone of our sales which is the dealer network. This is why we are always in search of new partners in both untouched and existing regions."
With demand for its models continuing to grow internationally, Saxdor is actively developing its dealer network to ensure strong local representation and high levels of customer service in all key markets. The company is currently exploring additional partnerships worldwide, with particular interest in expanding its presence in South America and other emerging boating markets.