WWF-UK becomes the official charity partner of The BLUE Mile

Sport Environment, the organiser of The Blue Mile – Race for the Environment, announce an exciting new partnership with the conservation organisation WWF-UK. The announcement by Sport Environment was made together with WWF and round the world sailor, Conrad Humphreys who is founder of the Blue Climate and Oceans Project.

The Blue Mile – Race for the Environment is the UK’s newest mass-participation event designed to engage people actively with our blue environment. The event which is open to everyone to take part, aims to increase participation in our natural environment and provide a learning experience to help encourage more people to take steps to care for the health of our planet.

Today’s announcement will mean that WWF will become the Official Charity Partner of The Blue Mile – Race for the Environment and will be working with Sport Environment to raise awareness of the threats facing our world’s oceans and the need to protect our seas.

Monica Dolan, Sponsored Events Manager at WWF-UK says:
“The Blue Mile is a fantastic opportunity to educate and inspire people to value our marine environment. The UK is blessed with 20,000km of coastline, and diverse marine life and habitats ranging from deep sea corals to harbour porpoises. However our seas are facing increasing pressures, and now, with the threat of climate change, it is more important than ever that we protect our marine biodiversity. By completing a Blue Mile, businesses, schools, and individuals can show they care about our oceans and help raise crucial funding to support WWF’s conservation projects.”

Conrad Humphreys, founder of the Blue Mile said:
“It is often said that sport is intimately connected to nature and for some athletes it is the relationship with the environment that inspires and motivates them. One of the key aims of the Blue Mile is to encourage an active community who can respond and find ways to contribute to the health of our planet. Our relationship with WWF will provide opportunities for everyone to form stronger links with our marine and natural environment.