Entries open for The Blue Mile

by Teresa Page 9 Feb 2010 08:03 GMT 3-4 July 2010

Entries open for The Blue Mile as the Western Morning News features the UK’s newest mass-participation event and what it hopes to achieve for the City and the environment

• The main swim event goes live this week as the Blue Mile opens for entries at www.thebluemile.org
• Media Partner, the Western Morning News features the Blue Mile each day this week and takes a look at what it hopes to achieve for the City, Region and the Environment.
• The Blue Mile Official Charity Partner was shortlisted last week and will be announced in the coming weeks ahead.

The Blue Mile, Plymouth’s first Race for the Environment opened for entries this weekend as the Swim event went live. Almost two-thirds of the pre-registered participants have indicated that they want to swim the first open water Blue Mile in Plymouth. The new course, which will be managed by adventure sports company, Endurance Life, will start at the historical Mayflower Steps and follow the waterfront around to West Hoe and the famous Chichester Finish Line, where Britain’s most distinguished sailor, Sir Francis Chichester arrived at the end of his epic round the world voyage.

Everyday this week, the regions largest selling daily newspaper, the Western Morning News will run features on the UK’s newest mass-participation event. It will take a look behind the scenes and ask how the City can really celebrate what its Leader, Vivien Pengelly described as our “most important race to date, the race for our climate and oceans”.

With just under five months to go until the start, there are a number of key activities that are being put in place for the inaugural event. Opposite the Chichester Finish Line, West Hoe Park is being developed as the venue for an Experiential and Retail Park. There are a number of activities designed around the event’s core themes of sport, healthy living and a clean environment, including it is hoped the City’s first natural sand beach volley ball court and half pipe.

A number of key announcements are planned in the coming weeks, including the Blue Mile’s official Charity, shortlisted this week from an excellent field. We will also be exhibiting at the Explore the Outdoors Show at the Plymouth Pavilions on March 13th-14th, so come and see us and sign up to take part in our Blue Mile challenge.