Azimut Yachts and Kora Marine sign a new strategic partnership for North-West Italy

Azimut Seadeck 6 © Azimut Yachts

A new partnership to elevate the shipowner experience in North-West Italy: service excellence, shared know-how and a tailor-made approach to a strategic market.

Azimut has entrusted Kora Marine with exclusive dealership for the brand in North-West Italy, a strategic area for the Shipyard due to the combination of nautical tradition, advanced infrastructure and international clients with high investment potential.

The choice to appoint Kora Marine, a new company based in Santa Margherita Ligure, as an exclusive partner follows from careful evaluation by Azimut. The Shipyard recognized in the new company a highly qualified representative for the development and management of the local market. Francesco Montanella, a professional with solid experience in the nautical sector who worked within the Azimut sales office as Asia-Pacific Sales Manager, leads Kora Marine. His deep knowledge of the brand and the reference market combines with a consolidated background in the premium automotive segment and substantial experience with high-end clientele. These are the reasons Azimut entrusted Kora Marine with exclusive representation in an extremely important area for the Shipyard.

Regions such as Piedmont, Valle d'Aosta, Lombardy, Liguria and Tuscany constitute a strategic basin for Italian shipyards and beyond, and, above all, for Azimut, which has its historic headquarters in this territory, with numerous boats moored along the coast and a growing demand for premium services.

Azimut and Kora Marine share the goal of strengthening the Shipyard's presence in a high demand area and enhancing relationships with clients by offering comprehensive support that ranges from consultancy in selecting the right yacht to after-sales assistance. Among the strategic drivers of this synergy is also the desire to leverage the solid know-how Montanella has developed in the automotive sector, with the aim of bringing to the yachting world the same level of service excellence, attention to detail, and tailor-made approach that have always characterized high-end automotive. This shared vision is further reinforced by the presence of like-minded stakeholders, united by high expectations and a strong appreciation for quality and personalized experiences.

"The expansion of our sales network with the creation of Kora Marine and the signing of this dealership is a strategic step for Azimut. North-West Italy is a market of fundamental importance, and this collaboration will allow us to be even closer to owners, guaranteeing them excellent service, in line with the philosophy of our brand," said Enrico Chiaussa, Azimut Chief Commercial Officer EMEA-APAC.

"This partnership marks the evolution of a journey that began years ago with Azimut, which today opens to a new business reality with the birth of Kora Marine. Our goal is to offer an exclusive and tailor-made experience, blending local knowledge with an innovative approach to service. By combining the best of yachting, hospitality and premium automotive, we want to redefine the concept of excellence in the industry. In synergy with Azimut, we aspire to become the benchmark for owners and enthusiasts, accompanying them with expertise, dedication and a long-term vision at every stage of their journey. We are proud to represent a Made in Italy excellence like Azimut, a shipyard that combines innovation, style and craftsmanship, bringing to the world the authenticity of Italian know-how," affirmed Francesco Montanella, Owner of Kora Marine.