Please select your home edition
Edition
Barton Marine 2019 728x90

Brunswick Corporation augments ACES strategy with investments in Boating Intelligence

by Brunswick Corporation 18 Jul 2024 17:12 BST
Brunswick Corporation augments ACES strategy with investments in Boating Intelligence © Brunswick Corporation

Brunswick Corporation, (NYSE:BC), the world's leading marine technology company is enhancing its ACES (Autonomous, Connected, Electrified, and Shared) strategy with the announcement of Boating Intelligence™, a comprehensive initiative to incorporate AI features into its products to deliver simpler, safer, smarter, and more sustainable boating.

To accelerate its vision for Boating Intelligence, Brunswick Corporation is re-launching its I-Jet Lab at the University of Illinois Research Park. The newly named Boating Intelligence Design Lab (BI DesignLab), under the direction of Jeff Reifsnyder, is refocusing its programs on developing Brunswick's AI talent and capabilities, as well as supporting Brunswick's product development teams as they incorporate AI into Brunswick's next generation of products. BI DesignLab is already supporting the development of Brunswick's autonomous docking technology but is now also advancing work on AI-powered virtual agents, customized for marine applications, and other applications that will provide smart assistance to people operating their own boats and members of Brunswick's Freedom Boat Club.

"Our ACES strategy has matured over the past five years with many products like our Avator electric outboards, FATHOM power management system, and C-Zone mobile connectivity solution already in production," said Dave Foulkes, Brunswick Corporation CEO. "We see an opportunity to embed AI functionality as one focus for our next phase of advanced technology and feature development, creating an opportunity for boats to evolve from an experiential product to an experiential partner."

"Boating Intelligence can be manifested through the entire Brunswick portfolio of products and services, through integrated, smart, and intelligent technologies that amplify the boating experience," said Brenna Preisser, Brunswick Corporation Executive Vice President and President, Business Acceleration. "We see AI emerging into boating to help augment and simplify many activities and reduce the complexity of operating and navigating a boat. Freedom Boat Club provides a unique platform to develop and exploit these possibilities."

Elements of Brunswick's initial work in Boating Intelligence will be displayed at a number of events, including the 2025 Consumer Electronics Show (CES), which has been a favored venue for previewing and launching many of Brunswick's ACES technologies and products.

Related Articles

Burghfield Comet Open
12 competitors and the race officer battle with the light winds The twelve competitors found a gentle wind across the reservoir on arrival at Burghfield's Comet Open on 26th April. However, just before the start the wind died away and what was left kept shifting by up to ninety degrees. Posted on 5 May
Scorpion Open at Rock
If you weren't there you missed out I'm going to start by saying... if you weren't there you missed out - that was the best Scorpion open meeting I've even been to. Posted on 5 May
New Maxi Edmond de Rothschild gears towards flight
The future 32-metre giant is gradually taking shape, a day at a time In December 2023, Ariane de Rothschild officially announced the start of construction for a new oceanic maxi-trimaran designed to venture ever further along the path towards offshore flight initiated by her predecessor, Gitana 17. Posted on 5 May
iQFOiL Youth & Junior International Games Preview
Over 200 athletes from 23 nations gather at Lake Garda following a high-level Coppa Italia opener The international iQFOiL Class is surging into the 2025 season with record participation and growing global engagement. Posted on 5 May
The Stop-Start SailGP Season So Far
Season 5 of SailGP has already had more than its fair share of drama and excitement Season 5 of SailGP has already had more than its fair share of drama and excitement, and is currently on pause ahead of the Mubadala New York Sail Grand Prix, which is set to take place on 7th & 8th June. Posted on 5 May
An evening honouring the Vendée Globe heroes
On Saturday, May 10, Les Sables d'Olonne will once again come alive to celebrate On Saturday, May 10, Les Sables d'Olonne will once again come alive to celebrate the epic journey of the Vendée Globe and pay tribute to the skippers of the 2024 edition, during a spectacular evening filled with emotion and festivity. Posted on 5 May
WASZP Welsh Championship at Bala
Racing on 'the Lake Garda of Wales' The swarm descended on what one sailor described as 'the Lake Garda of Wales', Lake Bala for the Waszp Welsh Championships. Posted on 5 May
Brum's Boldest Watersports Collaboration Launches
Boosting Activity, Access and Wellbeing in Birmingham this May A bold and inclusive new initiative is bringing something truly unique to Birmingham this spring. 'Into the Green & Blue', is a collaboration designed to unite the city through watersports, land-based activities, and shared community experiences. Posted on 5 May
Yachts For Sale at Ancasta
Plus Boat Shows This Month Visit Ancasta at this year's South Coast Boat Show at Ocean Village, Southampton, where we'll be showcasing the finest models from Lagoon Catamarans, Prestige Motor Yachts, and Beneteau Power & Sail. Posted on 5 May
Cervantes Trophy Race
Drift to Drag Race The RORC Cervantes Trophy Race delivered a dramatic shift in conditions that tested skill and strategy from the very start, followed by raw pace for a spectacular finish. Posted on 5 May