Please select your home edition
Edition
Rooster 2025

Mercury Marine introduces the Avator™ 7.5e electric outboard – expanding boating access

by Mercury Marine 5 Jan 2023 00:53 GMT

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced the Mercury® Avator™ 7.5e electric outboard at the Consumer Electronics Show® 2023 in Las Vegas. Avator is Mercury's next step forward in marine innovation and the 7.5e model is the first in a series of electric outboard products to be released in 2023 as Mercury advances on its commitment to be the leader in electrified propulsion. Mercury also plans to display concepts for its Avator 20e and 35e outboards, which will be in market later in 2023.

"We are excited to formally introduce the Avator 7.5e electric outboard to the world," said Chris Drees, Mercury Marine president. "As the innovation leader in the marine industry, both in internal combustion products and now electric propulsion, we have the resources and knowledge to make boating more accessible to more people, while building on our commitment to sustainability. The Avator program is helping us do this in new and exciting ways."

The Avator 7.5e outboard generates 750W of power at the prop shaft and produces similar speed and acceleration as a Mercury 3.5hp FourStroke outboard. Offered with tiller or remote steering, it's ideal for powering many small boats, including tenders, jon boats, inflatables and kayaks.

"The Avator 7.5e is much more than just an outboard," said Tim Reid, Mercury Marine vice president of product development and engineering. "We created an entire propulsion system, fully integrated from the advanced controls, props and digital gauges to an all-new mobile app. Every aspect was designed with the same attention to quality, durability and reliability as all Mercury products. We're confident the Avator 7.5e outboard will deliver a superior boating experience for boaters interested in powering small vessels with electric propulsion."

Ease of Use

The Avator 7.5e electric outboard delivers clean, quiet power with innovative features that make it simple for boaters to enjoy the water. Swappable batteries, a quick-connect mounting system and intuitive controls make setup and operation easy. A vivid full-color display tracks battery level and range, for confidently exploring the water.

Batteries and Chargers

With its high-efficiency design and advanced lithium-ion battery system, the Avator 7.5e electric outboard is engineered to optimize range. The 1kWh lithium-ion battery was developed in partnership with the battery experts at Mastervolt and engineered exclusively for marine duty. It's a safe, reliable 48V power source that's been drop-tested and IP67 rated for water resistance.

Smart chargers constantly monitor voltage and current to deliver a safe, effective charge and can shut down to protect the battery if there is an issue. An intelligent digital display continuously tracks your current power status and estimated runtime.

Motor and Performance

Industry-first transverse flux motor technology delivers reliable, quiet power. The motor generates high torque with little effort, maximizing battery life and range while contributing to faster acceleration and more efficient overall performance than similar competitive products.

Commitment to Sustainability

The Avator program continues Mercury's commitment across all product lines to redefine marine propulsion in ways that leave a positive impact on the environment. Avator outboards transform the boating experience by making boating possible with no exhaust fumes and zero direct emissions. Each electric outboard is also crafted with many components that are recyclable or reusable. Incredibly calm, quiet and smooth, the Avator 7.5e outboard helps boaters to fully immerse themselves in nature.

Connected Devices

The Avator 7.5e electric outboard is the first propulsion system from Mercury to be compatible with the all-new Mercury Marine app, available for iOS® and Android™ devices. Boaters can access the app for free to enjoy basic functionality, including a library of tutorials and the ability to connect with a preferred dealer for expert support. Adding a Mercury SmartCraft® Connect module to the outboard unlocks advanced features of the app. This includes a GPS map for planning your trips and visualized range estimates so you can confidently explore. The app can also be used to track speed, battery level, outboard hours and system notifications. It provides the most complete set of performance data available for any electric outboard.

Learn more about Avator and Mercury's vision for electrification at www.MercuryMarine.com/Avator.

Related Articles

For the love of slightly larger, even faster boats
Bring it on. No chicken chutes allowed. Celestial, the newest Cape 31 in Oz is up and racing Thank you. You have let For the love of small, fast boats run before the breeze like a superlight planning hull under way too big a kite, with immense sheep in the paddock, and the Sailing Master grasping the flare gun in his pocket... No chicken chutes. Posted on 4 May
21st Sandberg PalmaVela overall
A breezy finale in the Bay of Palma A thrilling and intense final day at Sandberg PalmaVela was enjoyed with choppy seas and wind conditions ranging from gentle airs to gusts of up to 23 knots. Several broken masts are evidence how tough the day was for some. Posted on 4 May
2025 ILCA 6 Women's & ILCA 7 Men's Worlds Preview
The eyes of the sailing world will turn to Qingdao, China The eyes of the sailing world will turn to Qingdao, China, from 10-17 May 2025, as the city prepares to host the 2025 ILCA 6 Women's and ILCA 7 Men's World Championships. Posted on 4 May
52 SUPER SERIES Saint-Tropez Cup overall
World Champions Gladiator score 52 SUPER SERIES season opening win. Britain's Tony Langley and his world champion crew secured overall victory at the first regatta of the five event 2025 52 SUPER SERIES season, the 52 SUPER SERIES Saint Tropez Sailing Week. Posted on 4 May
Transat Paprec Day 15
As the final sprint begins, reflecting on the unique journeys and experiences Among the 19 duos who set off from Concarneau, 8 are international teams, including 5 from the UK. Posted on 4 May
2026 Antigua Classic Yacht Regatta - Save the date
The premier classic sailing event of the Caribbean The Antigua Classic Yacht Regatta is the premier classic sailing event of the Caribbean attracting a large number of Classics every year from all around the world. Posted on 4 May
Diego Botin on 'getting back in the game'
After a slow start to SailGP Season 5 Young guns Spain may have swept to victory last season, stealing the Season 4 Championship title from under the noses of league heavyweights Australia and New Zealand, but they began the 2025 Season with a string of mixed results. Posted on 4 May
DF95 Bucket & Spade Cup
Huntingdon Radio Yacht Club Away Day to Sheringham Boating Lake The 3rd of May brought a classic Norfolk day to the annual Huntingdon Radio Yacht Club DF95 Bucket & Spade Cup, with sailors arriving around 9am to glorious sunshine and... well, not much else - especially not wind. Posted on 4 May
DF95 Spring Series Event 5 at Barton's Point
Good racing on the hottest Mayday in history SE 2-4 knots was forecast but a consistent and increasing northerly 5-7 knots gave good racing on the hottest Mayday in history, well run by Jim and Debbie LaRoche. Posted on 4 May
60th Anniversary Congressional Cup Day 4
High-stakes racing on the penultimate day Light airs and overcast conditions brought high-stakes racing to the penultimate day of the 60th Congressional Cup in Long Beach as the final four teams advanced to the semi-finals. Posted on 4 May