MRAA launches ‘Dealership of the Future' Task Force to accelerate marine retail transformation

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MRAA launches ‘Dealership of the Future' Task Force to accelerate marine retail transformation

by National Marine Manufacturers Association 23 Dec 2025 00:46 GMT

The MRAA Dealership of the Future Task Force includes representatives from dealerships, manufacturers, partner members and MRAA staff © Marine Retailers Association of the Americas

The Marine Retailers Association of the Americas (MRAA) recently announced the formation of a "Dealership of the Future" Task Force, a multi-stakeholder initiative designed to confront the rapidly intensifying forces reshaping the marine retail business model and to provide dealers with a clear roadmap for long-term success.

The Dealership of the Future Task Force unites respected voices from across the industry — innovative dealers, leading manufacturers, influential partners and MRAA staff — all committed to shaping a more modern and sustainable retail model.

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