July Data Report shows continued softness across new boat sales
by National Marine Manufacturers Association 23 Oct 14:22 BST
NMMA's latest Monthly Recreational Boating Industry Data Summary © National Marine Manufacturers Association
NMMA's latest Monthly Recreational Boating Industry Data Summary, covering data through July 2025, indicates continued softness in new powerboat retail sales as interest rates remained relatively elevated and broader economic uncertainty impacted consumer demand for discretionary purchases.
Year-to-date, new powerboat retail unit sales declined 8.9% compared to the same seven-month period in 2024, totaling 162,813 units. Over the rolling 12-month period from August 2024 through July 2025, total powerboat sales decreased 7.6% to 220,215 units.
Data in the latest report through July 2025:
- All powerboat segments trended lower year-over-year, with freshwater fishing boats the only segment to post modest growth.
- Outboard-powered boats continued to lead the market, accounting for nearly 59% of total retail sales through July.
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