Saxdor accelerates global growth with U.S. launch of 400 GTS and AI companion for boating
by Saxdor Yachts 15 Oct 11:28 BST
Saxdor 400 GTS © Saxdor Yachts
The Finnish shipyard Saxdor Yachts, the fastest-growing brand in the global boating industry, will premiere its groundbreaking Saxdor 400 GTS in the U.S. at the Fort Lauderdale International Boat Show (FLIBS). Driven by a 49% year-over-year increase in U.S. sales and a projected 70% increase in global revenue in 2025, Saxdor continues to strengthen its position as pioneer in the boating industry.
In the United States, Saxdor's 320 GTO has emerged as the most sold model in the 30-35 ft leisure boat and cabin cruiser segment, ranking as the most registered boat in its category with a 31% year-over-year increase.
"This strong performance reflects how our combination of bold design, efficiency, and advanced technology resonates with boaters in one of the world's most competitive markets," says Erna Rusi, CEO of Saxdor Yachts. "We're proud to have our strongest fleet yet in the U.S., led by the launch of the new 400 GTS. We're excited to showcase our diverse lineup at FLIBS and invite everyone to experience what truly defines the Saxdor range."
The all-new Saxdor 400 GTS represents the latest step in the brand's product evolution and a valuable addition to the successful Saxdor 400 series. With its fully open deck with a T-top roof, semi-walkaround layout, signature fold-down terraces and performance-driven design, the 400 GTS is particularly well suited to the U.S. market and lifestyle, offering the ideal balance between speed, usability, and social boating.?
Alongside the new model, Saxdor introduces Saxdor AI, an industry-leading AI-driven boating experience platform, setting a new benchmark for smart leisure boating. Developed with Finnish AI company Cadentia and integrated into the MySaxdor app, it serves as an intelligent AI companion offering personalized guidance, real-time support, and proactive recommendations to simplify operations, enhance safety, and ensure a seamless, smarter, and more enjoyable ownership experience from day one.
Additionally, Saxdor is transforming the boat purchasing experience with its Digital Showroom, developed with Finnish technology company Younite AI. Using AI and digital twin technology, this immersive 3D environment lets customers explore, configure, and visualize Saxdor models in lifelike detail.
"Boating should be as intuitive and connected as every other part of modern life. With Saxdor AI and our advanced digital solutions, we're bringing a new level of technology, intelligence, and ease to leisure boating, redefining how people explore, interact with, and enjoy our boats from purchase to ownership," Rusi says. "We're proud to bring these innovations to the U.S. market, delivering confidence, convenience, and hassle-free boating with 24/7/365 support for Saxdor owners."