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Marine Products Direct 2023 - Calypso LEADERBOARD

Vision Marine Technologies advances tech-first strategy with Hydrofin partnership

by Vision Marine Technologies 16 Sep 15:18 BST
Vision Marine Technologies advances tech-first strategy with Hydrofin partnership © Vision Marine Technologies

Vision Marine Technologies Inc. (NASDAQ: VMAR) ("Vision Marine" or the "Company"), a pioneer in high-voltage marine propulsion systems and multi-brand boat retailing, today announced a strategic partnership with Hydrofin, a U.S. company specializing in patented hydrofoil systems for pontoons.

Through its Nautical Ventures dealership network, Vision Marine will integrate Hydrofin's hydrofoil technology into its pontoon lineup. Hydrofin's systems are engineered to lift pontoons partially out of the water, reducing drag and improving speed, range, and ride comfort. This makes them an especially valuable complement to Vision Marine's E-Motion™ 180E electric propulsion system, where optimized efficiency directly translates to longer run-times and enhanced performance.

The U.S. pontoon segment remains one of the fastest-growing categories in recreational boating, recognized for its stability and consumer popularity. Vision Marine has already successfully integrated its E-Motion™ propulsion onto more than five leading pontoon brands, underscoring the Company's proven expertise with this platform. By combining Hydrofin's performance technology with this integration capability and Nautical Ventures' retail scale, the partnership creates a differentiated offering for both electric and internal combustion engine pontoons.

"This partnership allows us to broaden the value of our pontoon offering," said Maxime Poudrier, Chief Operating Officer of Vision Marine Technologies. "For electric models, Hydrofin directly supports our E-Motion™ propulsion by extending range and optimizing energy use, while for ICE pontoons it enhances fuel economy and ride comfort. Most importantly, it shows how we can integrate complementary technologies into our retail platform, giving consumers a better on-water experience and reinforcing Nautical Ventures' role as the adoption engine for innovation."

"We are excited to partner with Vision Marine Technologies, a recognized innovator in the marine industry," said Skip Sorenson, CEO of Hydrofin. "By integrating our patented hydrofoil technology with Vision Marine's electric propulsion systems, we are improving efficiency, extending range, and enhancing ride comfort for pontoon owners. The combination of our hydrofoils with Vision Marine's electric expertise will bring meaningful benefits to consumers, and through Nautical Ventures' retail presence, will make advanced performance solutions more accessible to a wide base of boating enthusiasts."

Joint marketing, training, and service initiatives will support the rollout across Nautical Ventures' Florida retail locations, ensuring consumers experience the combined benefits of Hydrofin's hydrofoil and Vision Marine's propulsion systems.

This partnership underscores Vision Marine's dual pillars of growth: advancing proprietary propulsion systems while leveraging Nautical Ventures as the adoption engine to bring complementary technologies to market at scale.

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