Austin Parker unveils the future at Cannes Yachting Festival with Pininfarina and Fulvio De Simoni
by Pininfarina 11 Sep 14:58 BST
UNICA 58 AP © Pininfarina
Austin Parker, a historic name in premium yachting, opens a new chapter at the 2025 Cannes Yachting Festival, unveiling a revolutionary yacht range and a bold strategic vision.
The new General Manager Danilo Magnisi outlined the brand's future during an exclusive press conference on Wednesday, September 10, sharing a strategy rooted in Italian design, advanced technology, and artisanal excellence.
Two souls, one new identity
The new range is built around two distinct yet complementary lines:
- UNICA - Catamarans from 58 to 78 feet, designed for owners seeking space, autonomy, and a refined yet sporty style.
- ICONICA - Monohull yachts from 80 to 100 feet, offering the highest standards of elegance, innovation, and onboard comfort.
Two complementary visions, united by a coherent and recognizable aesthetic, that define the new identity of Austin Parker.
The new range also reflects Austin Parker's dedication to environmental sustainability, with solutions aimed at reducing emissions, optimizing energy efficiency, and safeguarding marine ecosystems.
AP 52: sporty power, Italian soul
Making its debut in Cannes is the AP 52, a sporty and versatile walkaround yacht designed by Fulvio De Simoni, featuring sharp, dynamic lines.
Created for those who demand high performance and functional layout, the AP 52 is powered by four Mercury Verado engines of 600 hp each (total 2400 hp), delivering speed, responsiveness, and efficiency.
World Premieres in Cannes
Key highlights of the show include:
- The UNICA 58, the first model of the new range to hit the water, already ready for production and winner of the 2024 Good Design Award.
- The exclusive reveal of the ICONICA 80 design.
Italian Design at the Core: Pininfarina & De Simoni
At the heart of Austin Parker's new strategy is its collaboration with Pininfarina, which saw its global Nautical team - integrated between Turin (Italy) and Miami (USA) - undertaking the project, and Fulvio De Simoni, two icons of Italian design. More than a stylistic signature, it is a shared strategic vision focused on innovation, functional beauty, and global appeal.
In collaboration with Austin Parker, Pininfarina and Fulvio De Simoni elevate the brand's leadership and premium positioning in luxury yachting, blending multidisciplinary innovation, elegance, and performance into a coherent new identity.
A work of art in motion
With this new range, Austin Parker confirms its role as a leading force in international yachting, offering not just new yachts, but a vision in which every vessel is a work of art in motion, and a true expression of the finest Italian design.