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Zhik 2024 December

Industry leaders join forces to accelerate boating market expansion

by National Marine Manufacturers Association 18 Jul 16:32 BST
Boating © National Marine Manufacturers Association

In a pivotal move to confront declining new boat sales and unify the recreational marine industry around a shared growth strategy, the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of the Americas (MRAA) have launched the Market Expansion Advisory Group.

Hand-picked for their deep marketing expertise across OEMs and dealerships and with an NMMA board liaison, the Advisory Group will answer two critical questions:

  1. How should we define success for Discover Boating?
  2. How do we achieve that success?
Read the full article here...

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