America's Cup: Luna Rossa re-signs Panerai for third successive cup campaign
by Luna Rossa Challenge 24 Jun 15:31 BST
High-end watchmaker Panerai have re-signed with Italian America's Cup Challenger, Luna Rossa © Carlo Borlenghi / Luna Rossa
Luna Rossa has announced that high-end watchmaker Panerai will once again be Official Sponsor of the Italian challenger for the third consecutive America’s Cup campaign, following their collaborations in the 2021 and 2024 editions.
Bound by a shared passion for the sea and competitive spirit, Panerai and Luna Rossa embrace a culture rooted in excellence, cutting-edge innovation, and the value of human capital — all embodied in their team-first approach.
Time, too, plays a crucial role: seen not only as a measure, but as a strategic asset, a symbol of precision and reliability in the moments that matter most, when every second can make the difference.
"Continuing our partnership and standing beside Luna Rossa for a third consecutive America’s Cup was a natural decision, driven by the values our watches represent: technological innovation, high performance, and Italian spirit. The sea is where we come from, and we’re proud to sail it alongside these modern-day heroes, equipping them with precision instruments for the ultimate challenge», said Emmanuel Perrin, CEO of Panerai.
"With Panerai we have embarked on a shared journey in the name of boundary-pushing performance and an endless pursuit of excellence in our endeavours. We are excited to extend our partnership cementing further our bond in view of the 38th America’s Cup, the third consecutive we will be experiencing together as a team", says Max Sirena, Skipper and Team Director of Luna Rossa.
To mark the launch of this third America’s Cup campaign, Panerai is introducing two new tool watches, specifically designed and tested for the demanding conditions of Luna Rossa’s training and racing environments: the Luminor Chrono Flyback Luna Rossa PAM01654 and the Luminor Luna Rossa PAM01653.