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SERO Innovation in Marine City launches the first US-built Sunfish in years

by SERO Innovation 23 Apr 2025 14:03 BST
SERO Innovation in Marine City launches the first US-built Sunfish in years © SERO Innovation

SERO Innovation is proud to announce the return of the iconic Sunfish sailboat to American manufacturing, now being built along the shores of the St. Clair River in Marine City, Michigan.

A formal launch event is scheduled tomorrow, Wednesday, April 23rd around 1pm. Members of the SERO team will take to the water at the beach in downtown Marine City to showcase the new boats in action.

This milestone marks a new chapter in recreational sailing as the Sunfish, a boat beloved by generations, is once again being manufactured with pride in the United States, "Where it all began..."

Built by SERO Innovation, the family-owned company behind the SOL sailboat, this launch reflects a renewed commitment to growing the sailing community.

"We're not just building boats. We're helping people embrace the sailing lifestyle and everything it brings with it," said Chris McLellan, CEO and Founder of SERO Innovation. "We're committed to revitalizing recreational sailing and bringing new energy to the sport. There's nothing more meaningful than launching the Sunfish in the U.S. again, right here on the Great Lakes."

SERO Innovation invites the community and sailing enthusiasts to follow their journey online. The company is located at 2026 S Parker St, Marine City, MI 48047. Visit seroinnovation.com or follow the team on Facebook and Instagram for updates and behind-the-scenes coverage from the launch.

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