Please select your home edition
Edition
Rooster 2025

Sanlorenzo unveils offices in Sydney with Simpson Marine and brings Bluegame to Australia

by Sanlorenzo 26 Nov 2024 06:28 GMT
Sanlorenzo unveils offices in Sydney and brings Bluegame to Australia for the first time © Sanlorenzo Yachts

Following the acquisition of Simpson Marine, Sanlorenzo strengthens its presence in the Asia-Pacific market with the opening of the “Sanlorenzo Australia” office in Sydney. The event also marks an important milestone for Bluegame, which debuts in the country with the brand's bestselling BGX63. Sanlorenzo, on the other hand, brings two of its most iconic boats, SD126 and SX76.

Sanlorenzo's growth in the Asia-Pacific market:

In May this year, Sanlorenzo announced the completion of the acquisition of 95% of Simpson Marine, a leading player in the Asia-Pacific region in yachting sales and service. The acquisition enabled the company to establish a direct presence in the area by further developing its service offerings, representing an important step toward expanding the business at an international level, allowing for further growth in a strategically relevant market as the Asia-Pacific one, for which there are significant prospects for development over the next decade.

Innovation and new technologies are major trend drivers in the APAC region, as is the demand for more sustainable solutions and the most advanced navigation systems. These are characteristics that not only Sanlorenzo's yachts are able to fully meet, but which, together with elegance, luxury and Made in Italy style constitute the real DNA of the Group.

The boats on display in Australia:

The second model in the brand's innovative crossover range, BGX63 enhances all the advantages of the BGX line's revolutionary concept, starting from the desire to prioritize the owner's life on board and the guests’ privacy, to the comfort in navigation, to the revolutionary layout, which connects exterior and interior areas in a fluid path. All of this without failing the brand's founding values, which find expression in the performance hull in the broadest sense-comfortable and safe navigation in all conditions, amazing maneuverability-in superior comfort levels and in the application of sustainability principles.

In occasion of the opening of the Sydney office, Bluegame's BGX63 was joined by 2 iconic yachts from Sanlorenzo's SX and SD lines: SX76 and SD126.

With the opening of the Group’s office in Sydney, Sanlorenzo introduces itself to the Australian public - and beyond - with three extraordinary products and takes another important step in its global growth strategy.

Related Articles

2025 Santa Maria Cup in Annapolis, USA Day 3
Nicole Breault and Allie Blecher to meet in the final USA's Nicole Breault / Vela Racing and Allie Blecher / Team Baam have both advanced to the final of the Santa Maria Cup in Annapolis, the second stage of the 2025 Women's World Match Racing Tour championship. Posted today at 4:48 am
TF35 Mies Grand Prix Day 1
Sails for Change 8 dominates the opening day Day one of the TF35 Mies Grand Prix on Lake Geneva saw six-cutting edge foiling catamarans transition from becalmed to racing in a steady 11-knot breeze, completing two fast-paced races. Posted today at 2:11 am
Scandinavian Gold Cup at Sopot, Poland Day 2
Three boats are now through to the final stage Three boats are now through to the final stage of the Scandinavian Gold Cup in Sopot, Poland. Aspire, Marie-Françoise XXII and Artemis (NOR 57, Kristian Nergaard, Johan Barne Trond, Solli-Sæther) have each won one race each. Posted today at 1:48 am
49er, 49erFX and Nacra 17 Europeans Day 4
Bergmann with Wille keep their nerve to move into FX lead Olympic veterans in the 49erFX Marla Bergmann with Hanna Wille (GER) kept their nerve and used their speed to move into the lead, scoring the fewest points on day 4. Posted on 6 Jun
Topper North East Championship at Sheffield Viking
The first open event at the club for 12 years Recent history will show that Sheffield Viking have not held any open events for the last 12 years and so it was an absolute pleasure to welcome 20 Toppers for the NE Area Championships on the 31st May. Posted on 6 Jun
Still all to play for in the NEYYSA Series
Off to Pennine SC this weekend Sailors are gearing up for the next round of the North East & Yorkshire Youth Travellers Series which resumes at Pennine Sailing Club on Saturday 7 June after a short siesta over the half term period. Posted on 6 Jun
Galicia 52 Super Series Royal Cup Day 4
Hutchinson adding the missing element as American Magic Quantum Racing close in on title Now holding a 13-points lead after today's two races contested at the Galicia 52 Super Series Royal Cup, American Magic Quantum Racing crew are on the cusp of completing their first 52 SUPER SERIES regatta win since victory in Barcelona in September 2022. Posted on 6 Jun
Emirates GBR looking to bounce back
At the Mubadala New York Sail Grand Prix this weekend Emirates GBR Driver Dylan Fletcher said the team was "looking to bounce back" at the Mubadala New York Sail Grand Prix this weekend, following a "tough time" at the back-to-back US events in LA and San Francisco in March. Posted on 6 Jun
BVI Spring Regatta & Sailing Festival 2026 dates
The event has moved forward a week from previously published dates For 2026, the BVI Spring Regatta & Sailing Festival has moved the event forward a week from previously published dates to March 23-29. Posted on 6 Jun
Rooster Sailing's 2025 Collection Just Dropped
From the redesigned Technical Shorts to the all-new SB2 Deck Trainers From the redesigned Technical Shorts to the all-new SB2 Deck Trainers, the 2025 collection has been developed with real sailors, for real conditions. Posted on 6 Jun