Rosaria Senese is the new Sales Manager at Cantiere Mimì

Rosaria Senese is the new Sales Manager at Cantiere Mimì © Cantiere Mimì

Cantiere Mimì continues to impress as an example of a business that in a mere 50 years has grown from a small local firm into an international point of reference in its market segment while remaining under the control of the same family, now represented by its fourth generation with the appointment of Rosaria Senese as Sales Manager.

An international benchmark thanks to its gozzo boats with ultra-lightweight planing hulls and reduced consumption levels, Cantiere Mimì is managed by the same family that founded it in 1975, now in its fourth generation. Rosaria Senese has joined the company as Sales Manager, in fact, and her main focus is strengthening the brand's commercial strategy in Italy.

Cantiere Mimì's story started in 1975, when it was founded by Salvatore Senese, though his father Domenico ("Mimì") had begun building and hiring out small boats some years previously. Still active in the business, Salvatore gradually involved his sons: Domenico, who as CEO is also in charge of new projects and international markets, and Massimo, who oversees production and relationships with end users.

Domenico's daughter Rosaria began by attending the industry's main trade fairs and gradually took on increasingly important roles. "I've spent time in the yard for years and have always loved this place, and certain projects in particular, such as the Walkaround line. With the internationalisation of our production and rising demand, there was a lot more for me to do, so it was natural for me to take on more and more responsibility," comments Rosaria, born in 2001 and mad about boats since she was a little girl.

"Now that my father has specialised in the European and foreign markets," Cantiere Mimì's new Sales Manager adds, "my main task is to oversee production in Italy. I'm extremely proud to be able to contribute to a story that grew out of an idea of my great-grandfather's and that has now become an emblem of Made in Italy in various parts of the world thanks to our blending of experience and innovation.

The success of our company, whose yard now occupies 7,000 square metres, isn't just down to the passion we all put into it. It's also the result of a number of factors working together: 3D boat design, production using CNC milling machines, the use of solid teak seasoned and shaped by hand, ultra-lightweight hulls delivering a 30% reduction in power requirements and therefore engine size and consumption levels and, lastly, our modern and functional designs by Valerio Rivellini".