Please select your home edition
Henri-Lloyd - For the Obsessed

Henri-Lloyd appoints Simon Payne as Chief Commercial Officer

by Henri-Lloyd 20 May 09:20 BST

Simon Payne has been appointed as Chief Commercial Officer at Henri-Lloyd. In this newly-created role, Simon will be working alongside Executive Chairman Knut Frostad.

Payne's role will focus on managing and increasing sales including distribution, wholesale, licensees, e-commerce and retail to achieve Henri-Lloyd's ambitious growth plans implemented under its new ownership within the Monte Rosa Sports Group.

A well-known and respected personality within the marine industry, Simon's previous role as Global Sales Director for Zhik saw the company through impressive worldwide growth. He has also enjoyed sales, marketing and leadership posts with Musto, 3M and Kimberly-Clark. Simon is a double World Champion in sailing, in the technically-advanced Moth class and is now also an enthusiastic cruising sailor in his Sparkman and Stephens designed yacht.

Knut Frostad says: "We are delighted to welcome Simon to the team at Henri-Lloyd. Over a period of some months, Graham Allen and I have been seeking to recruit exactly the right person for this role. Simon brings not only an impressive pedigree in terms of achievements developing and growing worldwide sales and marketing, but also as a World Champion sailor he really understands our ethos of having 'the best days of your life' on the water. Simon is a perfect match for the passion embodied by Henri-Lloyd, and bringing him on board further underlines our level of ambition as a sailing and lifestyle brand."

Henri-Lloyd's new 2024 Yachting and Boating range, launched to the trade at METSTRADE in November 2023, occupies a premium position in the market place, and is aimed at inshore and offshore sailors as well as for onshore use. It is available through Henri-Lloyd's online and retail channels, as well as partner retailers worldwide, supported by a network of international distributors.

Always leading with innovation, Henri-Lloyd has included cutting-edge technical and sustainable features in the new range, such as advanced alternative materials that provide extreme and durable waterproofing without the use of chemicals, materials made from recycled bottles and packaging that is home compostable.

Find out more at

Related Articles

Next-Level Comfort
The Henri-Lloyd Aktiv Stretch Jacket Whether worn under a shell for added warmth in colder weather or as a standalone outer layer during milder conditions, the Aktiv Stretch Jacket 2.0 offers unparalleled comfort and functionality. Posted on 9 Jul
Show support for INEOS Britannia
With exclusive clothing range from Henri-Lloyd The race to win the 37th America's Cup has started, with INEOS Britannia's new race boat launched in Barcelona with Olympic Gold Medallist Sir Ben Ainslie at the helm. Posted on 2 Jul
Emirates Great Britain take on the Big Apple
Henri-Lloyd look back at the Mubadala New York SailGP SailGP travels to some superb backdrops, but the Mubadala New York Sail Grand Prix arguably lays claim to the best location of them all. Posted on 30 Jun
Beautiful Bonifacio delights the Swans
Nations League circuit event in one of the most stunning Mediterranean venues When you combine the latest Swan yachts, superb conditions, and one of the most stunning Mediterranean venues, you have the recipe for a top yachting event. Posted on 21 Jun
Geoff Holt completes his final adventure
Circumnavigating the UK supported by Henri-Lloyd For over 20 years, Henri-Lloyd has supported quadriplegic adventurer Geoff Holt, ensuring he is kept safe, warm and comfortable when undertaking his record-breaking challenges. Posted on 21 Jun
Dri-Fast Polos, Tees, Explorer Shorts & Trousers
Year round comfort and performance from Henri-Lloyd Having the perfect pair of 'go-to' shorts and choice of technical tops is now even easier, thanks to the new range of Dri-Fast Polos, Tee shirts and Explorer shorts and trousers from British sailing brand Henri-Lloyd. Posted on 19 Jun
Looking for a Father's Day Gift?
Spend £75 or more and enjoy 20% off at Henri-Lloyd Celebrate Father's Day by equipping your Dad with Henri-Lloyd's high-performance gear, ideal for both land and sea. Spend £75 or more and enjoy 20% off, making it the perfect time to upgrade his adventure wardrobe! Posted on 9 Jun
Henri-Lloyd's Official INEOS Britannia Merchandise
Show your support as they set sail for victory in the 37th America's Cup Show Your Support for the INEOS Britannia Sailing Team as they Set Sail for Victory in the 37th America's Cup. Explore our latest official merchandise collection, designed to help you fly the flag and be part of the journey. Posted on 4 Jun
Protect Marine Life with The GUPPYFRIEND
Microplastic pollution from washing synthetic clothes is a huge problem for the environment Microplastic pollution from washing synthetic clothes is a huge problem for the environment. The Guppy Friend Washing Bag is a way we can reduce this in a simple and effective way. Posted on 30 May
Henri-Lloyd opens flagship store in Oslo
In the highly prestigious Bogstadveien street British sailing brand, Henri-Lloyd, has opened a flagship store in the heart of the city centre in Oslo, Norway. It is located in the highly prestigious Bogstadveien street in the centre of Oslo's shopping district. Posted on 29 May