Lucas Oil extends long-term, strategic partnership with Major League Fishing

Lucas Oil extends long-term, strategic partnership with Major League Fishing © Lucas Oil

Lucas Oil Products is proud to announce the extension of its long-term strategic partnership with Major League Fishing in 2024 for a historic ninth season. The Lucas Oil brand will be featured as part of MLF's 2024 Bass Pro Tour, General Tire Heavy Hitters and the General Tire Team Series. These events will be broadcast nationally on the CBS Network, Discovery Network and Outdoor Channel.

The continued support of Major League Fishing highlights Lucas Oil's dedication to the boating and marine lifestyle. Lucas offers a wide selection of marine-specific products which include two- and four-cycle engine oils, fuel additives, fishing reel oil, transmission oils, greases, and several other additives, lubricants and appearance products for boats and personal watercraft.

"Major League Fishing is an incredible organization with a remarkable fanbase and it is our honor to continue our support and be a prominent part of the 2024 Bass Pro Tour," said Melissa Wonser, Vice President of Marketing for Lucas Oil. "For the last eight years and beyond, we have seen the series continue to grow, becoming a great place to highlight our commitment to supporting the marine lifestyle. Lucas Oil is looking forward to being part of some exciting tournaments next year."

The upcoming season will feature several pro anglers who are also Lucas Oil brand ambassadors. Bill McDonald, Stephen Johnson and Bryan Partak are all scheduled to build on their individual tournament success and compete for wins while proudly representing the Lucas Oil brand.

"The Lucas Oil line of marine products have been the preferred choice of boaters for decades, and our support to MLF helps underscore our commitment to continue making the best oils, additives, lubricants and appearance products available for the marine community," said Jamie Devney, Vice President of Brand Development for Lucas Oil. "Boats and personal watercraft have unique needs, and our specially-formulated products are designed to meet and exceed those needs in all conditions, which is something we take a lot of pride in here at Lucas Oil."

"For the last eight years, Lucas Oil has been a tremendous partner of Major League Fishing, and we are thrilled to have them on board for the 2024 season," said Jim Wilburn, President of Sales for Major League Fishing. "The Lucas Oil brand is legendary across the marine industry and professional fishing, and we are honored to help share their incredible story through our tournaments."