Rooster x Ocean Co Partnership to reduce ocean-bound plastic

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Rooster x Ocean Co Partnership to reduce ocean-bound plastic

by Rooster 16 Nov 2023 17:00 GMT

Rooster x Ocean Co Partnership to reduce ocean-bound plastic © Rooster Sailing

Rooster® are proud to launch their collaboration with Ocean Co., through sales within their Aquafleece® product range. For every purchase of Aquafleece® products, customers will be saving up to 2kg of plastic from entering the Ocean - that's up to 200 ocean-bound plastic bottles...

Ocean Co. are a global movement dedicated to collecting 7 billion ocean-bound plastic bottles by 2025, while supporting livelihoods in coastal regions around the world where plastic pollution is worst.

Plastic is collected by locals from some of the worst affected coastal communities such as the Philippines, Brazil, Egypt, Ghana, India and Indonesia, who then exchange the plastic for money or receive digital credit to swap for tuition, tech goods, healthcare and micro-finance.

This infrastructure is made possible with help from partners Plastic Bank, Plastics for Change and rePurpose who set up collection sites and ensure transactions to collectors are secure through traceable technology.

Rooster's core product line, Aquafleece®, has been a cornerstone of the business for over 22 years. Some of the initial products from its inception can still be spotted in boat parks today, a testament to their enduring quality. They take pride in the longevity and sustainability of this range, benefiting both the business and the customer. Currently the brand's best-selling line, where the fabric has recently been upgraded to incorporate recycled fleece.

By partnering with Ocean Co. on the Aquafleece® range, Rooster® are committed to making a significant impact on reducing ocean-bound plastic and simultaneously generating employment opportunities in underserved communities.

The ocean covers more than 70% of the planet, plays a crucial role in sustaining life, providing over 95% of the world's biodiversity, and furnishing billions of people with food and income.

22 million kg of plastic enters the ocean every day, equivalent to one truckload every minute. It is predicted that, without intervention, by 2050 the plastic in the ocean will outweigh the fish.

Rooster®, a brand committed to the outdoors with deep roots in the spirit of adventure, recognise the importance of safeguarding the very playgrounds in which we play, compete, and live.