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Bluewater Group re-sign world-leading formula kite athlete Ellie Aldridge

by Bluewater 14 Nov 2023 15:00 GMT
Ellie Aldridge says she is delighted to continue her work with purpose-driven Bluewater and the company's sustainability mission to end the need for single-use plastic bottles © FramesbyBen

Sweden's global water and beverage innovator Bluewater has re-signed Team GB's leading Formula Kite athlete Ellie Aldridge as their brand ambassador for a further 12 months.

The 26-year-old became Bluewater's brand ambassador 12 months ago due to her commitment to promoting plastic-free clean seas and opposition to single-use plastic bottles.

She will work closely with Bluewater to actively promote the brand's sustainability initiatives, create bespoke content for her social media platforms,, wear Bluewater-branded clothing, co-design her own recycled water bottles and represent the brand wherever she competes around the world.

"Aldridge is one of Formula Kite's most successful international competitors with a deep-rooted passion for sustainability by ridding the planet of single-use plastic bottles," said Bluewater founder and CEO, Bengt Rittri, one of Sweden's leading environmental entrepreneurs.

Aldridge proudly says kite-sailing is closely involved with the two natural resources of water and wind, which makes it deeply connected to the environment and its life-giving elements making her work with Bluewater a perfect fit.

The British athlete now has her eyes firmly focused on representing Team GB at the 2024 Olympic Games in Paris, where the sport will make its debut, as she has recently been selected for Team GB.

Her role as a pioneer for the fastest sport at next year's Olympic Games was confirmed by a raft of wins in the KiteFoil World Series in 2023 and she mostly recently won the 2023 European Championships on home waters off Portsmouth back in September.

"I am delighted to continue my work with Bluewater and can't thank the purpose-driven Bluewater team enough. Working with such a sustainability pioneer is a great privilege. Their support has been priceless and I am excited about what is to come in 2024 both on and off the water, " said Aldridge of her renewed partnership.

"Ellie is a huge ambassador for sport and the powerful role it can play in driving greater awareness, buy-in, and action around a more sustainable future for the planet and turning the tide on plastic pollution and related chemical contamination in the world's oceans, rivers and lakes," said Bluewater spokesperson Dave Noble, chief communications officer for Bluewater worldwide.

For more information on the renewed partnership, please contact Dave Noble at or +44 7785 302694.

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