Please select your home edition
Edition
Allen Brothers

Bluewater Group re-sign world-leading formula kite athlete Ellie Aldridge

by Bluewater 14 Nov 15:00 GMT
Ellie Aldridge says she is delighted to continue her work with purpose-driven Bluewater and the company's sustainability mission to end the need for single-use plastic bottles © FramesbyBen

Sweden's global water and beverage innovator Bluewater has re-signed Team GB's leading Formula Kite athlete Ellie Aldridge as their brand ambassador for a further 12 months.

The 26-year-old became Bluewater's brand ambassador 12 months ago due to her commitment to promoting plastic-free clean seas and opposition to single-use plastic bottles.

She will work closely with Bluewater to actively promote the brand's sustainability initiatives, create bespoke content for her social media platforms,, wear Bluewater-branded clothing, co-design her own recycled water bottles and represent the brand wherever she competes around the world.

"Aldridge is one of Formula Kite's most successful international competitors with a deep-rooted passion for sustainability by ridding the planet of single-use plastic bottles," said Bluewater founder and CEO, Bengt Rittri, one of Sweden's leading environmental entrepreneurs.

Aldridge proudly says kite-sailing is closely involved with the two natural resources of water and wind, which makes it deeply connected to the environment and its life-giving elements making her work with Bluewater a perfect fit.

The British athlete now has her eyes firmly focused on representing Team GB at the 2024 Olympic Games in Paris, where the sport will make its debut, as she has recently been selected for Team GB.

Her role as a pioneer for the fastest sport at next year's Olympic Games was confirmed by a raft of wins in the KiteFoil World Series in 2023 and she mostly recently won the 2023 European Championships on home waters off Portsmouth back in September.

"I am delighted to continue my work with Bluewater and can't thank the purpose-driven Bluewater team enough. Working with such a sustainability pioneer is a great privilege. Their support has been priceless and I am excited about what is to come in 2024 both on and off the water, " said Aldridge of her renewed partnership.

"Ellie is a huge ambassador for sport and the powerful role it can play in driving greater awareness, buy-in, and action around a more sustainable future for the planet and turning the tide on plastic pollution and related chemical contamination in the world's oceans, rivers and lakes," said Bluewater spokesperson Dave Noble, chief communications officer for Bluewater worldwide.

For more information on the renewed partnership, please contact Dave Noble at or +44 7785 302694. www.bluewatergroup.com

Related Articles

Celebrations at RORC Annual Dinner & Prizegiving
An impressive season of RORC racing The 2023 Royal Ocean Racing Club Annual Dinner and Prize Giving was held at the London Marriott Hotel Grosvenor Square, London. Posted today at 12:19 pm
New Chair for Port of Falmouth Sailing Association
Gaye Slater will now be at the helm The Port of Falmouth Sailing Association has a new Chair. We are very pleased to announce that Gaye Slater will now be at the helm, with Jane Wright as her Vice Chair. Posted today at 12:19 pm
Tom Dolan Newsletter - December 2023
A transatlantic voyage to end the year Along with his commitment to the very demanding Figaro Bénéteau circuit, Tom Dolan decided to tackle the solo lap of Ireland record. Posted today at 11:47 am
Emotional reunion for Dame Ellen MacArthur
With one of the first young people to ever sail with her cancer charity Dame Ellen MacArthur, founder and patron of the Ellen MacArthur Cancer Trust, has had a profound 20-year reunion with one of the first young people her charity ever supported in 2003. Posted today at 11:31 am
Bembridge Illusion Bailey Bowl
Dedicated race team have to re-lay the windward mark three times A busy Saturday at Bembridge SC which was hosting the annual Mountbatten Hospice Christmas Fare, so the fourteen Illusionists racing for the Bailey Bowl had to be flexible around the edges. Posted today at 9:48 am
Harken Youth Match Racing Championships kicks off
One of the most prestigious sailing events for youth sailors The 2023 HARKEN International Youth Match Racing Championship, a Grade 3 match racing event, and one of the most prestigious sailing events for youth sailors, is set to commence from today, at the Royal Prince Alfred Yacht Club in Newport, Australia. Posted today at 1:06 am
Of foiling boats and taverns
Televising the AC40 racing for the masses Was in a tavern. It was actually a bit more like one of those barn style places, where size mattered more than anything else. Bigger is better, right? Let alone fries with that… Did not necessarily want to be there too long, either. Posted on 3 Dec
KiteFoil World Series Final in Zhuhai overall
Lauriane Nolot and Max Maeder have won the women's and men's competitions Lauriane Nolot and Max Maeder have won the women's and men's competition at the Lakewood Hills KiteFoil World Series China in Zhuhai. Posted on 3 Dec
RYA Scotland Winter Championships
56 junior and youth entrants battled at Largs 56 junior and youth entrants across six classes gathered for the Winters Championships over the weekend of the 2nd and 3rd of December in Largs for a sought-after opportunity for sailors to come together from all corners of the country. Posted on 3 Dec
Retour à La Base update
Record speeds on the cards? The leaders of the Retour à La Base solo IMOCA race from Martinique to Lorient, France are now completing their curve around the north Atlantic high pressure system and starting to head towards the east. Posted on 3 Dec