Please select your home edition
Edition
Musto 2023 HPX LEADERBOARD

Unstoppable growth across the board for SailGP in Season 3

by SailGP 26 May 2023 19:44 BST
Unstoppable growth across the board for SailGP in Season 3 © SailGP

SailGP delivered more than ever in Season 3 for fans, partners, host cities and its athletes. The global championship once again showed why it is one of the world's fastest growing sports properties with a look back at the figures that made Season 3 record-breaking in every sense.

With Canada and Switzerland joining the line-up for Season 3, a total of nine equal, hydrofoiling F50s competed in 11 events around the world, up from eight events in Season 2. More athletes joined SailGP on its journey to a leading inclusive championship with 26 female athletes engaging in competitive racing, up from 15 in Season 2. The number of participants in SailGP's Inspire program - a global youth community program with careers, learnings and racing activities - also grew, topping 14,665 in Season 3, far exceeding the five-year target set of 10,000 participants.

More fans than ever before witnessed SailGP and with a total dedicated broadcast audience of over 117 million, it was three-times that of the Season 2 audience. There was also significant growth in the secondary audience (news and sports programming), with a 27% increase on Season 2 with 998.8 million viewers. Over 800+ hours of SailGP was broadcast globally which was seen in over 205 territories around the globe, a 10% increase on Season 2.

In particular, the U.S. market saw a significant increase of 82% on Season 2 to over 10 million viewers with a highlight of 1.6 million viewers tuning into the Saint-Tropez event on CBS which was won by the United States SailGP Team, this represented the highest rating for the sport in the United States in over 30 years.

Fans continued to devour SailGP's online offerings, with a 240% increase seen in social media video views and a 136% increase in impressions. The league's social following grew over 44% to now sit above 1.6 million fans. The world's press generated more than 31,000 pieces of coverage on the league, a 31% increase on Season 2, and the number of spectators soared 43%, with over 206,000 fans lining the shores at SailGP's 'race-stadia' around the world to witness the high-speed action.

On the water the F50s went faster than ever, with a new top speed of 99.94 km/h recorded by the France SailGP Team at the Range Rover France Sail Grand Prix in Saint-Tropez. That data came from the Oracle Cloud, an integral part of SailGP, which processed 48 billion data points per race day, an increase of 8 billion on last season.

The host cities in which SailGP held events shared in a total economic impact amount that was 91% higher than that seen in Season 2, with an average economic impact per event of US$13.9 million. Cadiz in Andalucia, Spain saw a record economic impact for a single SailGP event at $56.9 million with an estimated 98,000 spectators enjoying the race action during the two event days.

SailGP also made strong progress in its ambition to become the world's most purpose-driven and sustainable global sports and entertainment platform.

The League won two industry-leading awards - the BBC Green Sports Ambition and Action Award and the Sports Industry Environmental Sustainability Award - while chief purpose officer Fiona Morgan was highly commended in the edie Sustainability Leader of the Year award.

The Impact League, SailGP's podium for the planet, delivered even greater impact in Season 3 as it incentivized teams to reduce their overall footprint and help accelerate inclusivity in sailing. Season 3 winners of the Impact League - Denmark SailGP Team presented by ROCKWOOL - cleared more than five Tons of ocean-bound waste, while its Beneath The Surface sustainability content series attracted more than 25 million views on YouTube.

SailGP also progressed its transition to clean energy. Through optimizing event operations and embedding clean energy technologies, a total saving of 250 Tons of carbon dioxide emissions was made across the season.

On the water, SailGP increased electrification and sustainable operation across its support fleet and trialed the first marine application of sustainable gasoline, enabling a saving of up to 3.4 Tons of carbon dioxide across its European events. SailGP's Season 3 Purpose & Impact Report with detailed results will be published in August.

SailGP managing director Andy Thompson said: "Few sports leagues globally can boast the level of growth and set of achievements SailGP has managed in just three seasons. Season 3 viewership represented the largest dedicated global TV audience seen for the sport of sailing in recent history and our social following continues to exceed expectations. The work of our athletes and staff around the world, and the support of our incredible partners is to be applauded for making this possible, alongside the passionate enthusiasm of our ever-growing fanbase. This is still the beginning of the journey for SailGP and I share the excitement of everyone at SailGP in continuing to grow throughout the next season and beyond."

The global organization worked with Engage Digital, PwC Bermuda, Deloitte, YouGov ® Sport and Meltwater to look at all areas of the business and help understand the full impact of SailGP in its third season. A comprehensive season report will be available later this year.

SailGP Season 4 is just around the corner, starting with the Rolex United States Sail Grand Prix | Chicago at Navy Pier on June 16-17, the first of 12 events that will see new events in Los Angeles, Canada and the Middle East, alongside the return of Italy and New York to the calendar, and fan favourite locations such as Sydney, San Francisco and Saint-Tropez.

sailgp.com

Related Articles

SailGP: New T-Foils push speed record over 55kts
SailGP's in-development T-Foils have already broken the league's racing speed record SailGP's in-development T-Foils have already broken the league's racing speed record, with Canada clocking a top speed of 101.98 km/h (55kts) during tests in San Francisco. The fastest by an AC75 is 53.4kts, set in a race. Posted on 22 Jul
It's a Spanish Cinderella Story in San Francisco
Los Gallos claim SailGP Season 4 Grand Final title Four major titles in a super Sunday of sport for the Spanish, as Spain secure $2Million in prize money by taking the SailGP Grand Final in San Francisco. Posted on 15 Jul
SailGP Day 2: Spain take the $2million prize
Full replay of SailGP Grand Final in San Francisco, as three teams contest the Grand Final Spain SailGP have won the SailGP Grand Final in San Francisco, winning a thrilling the Grand Final and denying the defending Champions, Australia, the chance of a four-peat. Posted on 14 Jul
Escape from Alcatraz
France's flying starts in SailGP Grand Final take them down to the wire for a podium place It's all to race for in the battle for third, with France edging Spain by just one point after day one in San Francisco. Posted on 14 Jul
SailGP: Five races determine two Final places
San Francisco turns on fresh winds for to get the adrenaline pumping in Practice Session Five fleet races will determine who will earn a spot alongside Peter Burling's Black Foils in Sunday's winner-takes-all Grand Final race. Friday's practice session tested the 11 crews with fresh winds and the typical seaway of the Golden Gate. Posted on 13 Jul
SailGP crowns Season 4 Impact League Champiopns
Emirates GBR claim top-spot in the third year of sports first-ever Impact League The team's commitment to climate action, empowering young people and driving gender equity in sailing sees Emirates GBR place top-spot in the third year of sports first-ever Impact League. Posted on 12 Jul
SailGP launches fan-first AR and VR app experience
New remote graphical viewing and augmented reality SailGP has launched new Augmented Reality (AR) and Virtual Reality (VR) features in the SailGP app - providing fans with an enhanced viewing experience of the league's Season 4 Grand Final, taking place this weekend in San Francisco. Posted on 12 Jul
SailGP announces 2024/2025 Season calendar
A year-long spectacle of high-octane racing Racing full-circle around the globe, SailGP's fifth season will feature a host of new teams and locations, as well as the return of fan-favorite venues. It all gets under way November 2024. Posted on 9 Jul
SaiGP's Racing on the Edge Season 4 Episode 10
Revealing a race against time, as 4 teams fight for spot on 2024/25 Season This weekend's SailGP Season 4 Grand Final is set to be the final event for one national team - could even title hopefuls New Zealand's place in the league be at risk? Posted on 8 Jul
The countdown to SailGP Season 4 Grand Final
The final event in San Francisco will see all 10 national teams go to battle There's now just one week to go before the champion of season 4 is crowned on the iconic waters of San Francisco Bay. Posted on 5 Jul