BIA to launch a new Partnership Program

BIA Partnership program to launch © Boating Industry Association

The value of the BIA brand and its membership base is well recognised in a range of programs to promote BIA members to consumers but the opportunity for partnerships to create stronger connections with business-to-business industry suppliers and corporate entities, such as financial institutions, professional services and utilities, has not been taken up in any significant way in the past.

To address this, BIA is to launch a new Partnership Program to provide a portfolio of offerings to engage suitable organisations which are looking to develop a deeper relationship with the industry association and its members. Partnerships will be available across six tiers, providing a connection from first tier "Skipper" partner, covering promoted exposure in targeted member communications and networking events; through to "Admiral of the Fleet" which will see a major industry partner throwing their support behind the BIA's flagship Safe Marine Business program as the Principal Partner.

BIA members interested in expanding and enhancing their connection with the association and members generally, and the boating public, or with recommendations of third party suppliers, businesses or similar that would welcome a discussion about the opportunities available should contact Nik Parker at or on 0488 097 274.