Please select your home edition

SBS BoatLife lays down foundations for a legacy event

by Boat Life Events 20 Feb 2023 17:39 GMT 16-19 February 2023
SBS BoatLife 2023 © Phill Boyd

SBS BoatLife drew a top-quality crowd over four days at the NEC, putting this Midlands show firmly on the map.

After the success of the inaugural event in 2022 the organisers added in a number of new features for this year that proved to be extremely popular. These included the Marine Power Suzuki Angling Zone, GJW Activity Pool, Isuzu & SBS Trailers experiences together with a host of dedicated ambassadors, multiple new brands and increased opportunities for visitor interactions.

Some impressive stats are starting to emerge after doors closed at the end of today:

  • 10 demos were carried out and 200 visitors enjoyed have-a-go sessions on the pool
  • 40 speakers appeared across the two stages - main stage and angling zone
  • 14,000 visitors came to the show over the four days
  • 200+ boats displayed, including power & narrow boats, dinghies, RIBs and water sports
  • 175 exhibitors in total

Feedback from exhibitors has been really positive, with many upbeat comments about the show, the overall atmosphere and the quality of visitors. Many brands have already asked to rebook for 2024 including The Wolf Rock, Seaward, SeaDek, Suzuki, Gibbs, Torqeedo and A Glaze. Media and visitors also sang the praises of SBS BoatLife, and a clear pathway to success is set for the future.

Richard Dove, MD, BoatLife Events Ltd said, "What has struck me is the definite beginnings of the community that we always wanted to create. To see this coming together in only year two is extremely positive. The team has worked incredibly hard on the show, and I am immensely proud of what we have collectively achieved".

A variety of exhibitors were keen to offer comments to sum up their experience of the past four days at SBS BoatLife:

We are honoured to have been an important part of the event as the headline sponsor to support the growing show. We are looking forward to this being a fixed event in the boating calendar and seeing it go from strength to strength. Andy Wyer, SBS Trailers

It has been extremely valuable for us being here. BoatLife was good, and visitors with genuine interest came here with the purpose to talk to us about our products. We are coming back again. Russel Chadwick, Sleipner

It has been great, we have talked to a lot of people and seen a lot of interest. We launched a new campaign at BoatLife, which went down really well, making it a good place to launch it. It is good to see the show growing and we are definitely coming back. Mark Bealey, Suzuki

SBS BoatLife has been fantastic, there is a really wide range of visitors and a diversity of customers who come to the show. It has been great to see them travel from all over the country. We are excited and will definitely come back. It is really important to be at, and support, shows like this. Andrew Adams, Parker Adams

The show has been great for us, in particular for the Regal brand which we've had good sales for. The show has got great potential. Ben Nicholls, Clipper Marine

The layout of the show is really good. We have had several sales worth over a million pounds. It is absolutely worth coming to BoatLife. Liam Hainsworth, Oakums

The show has been a great place to debut the Sealine S390; we have lots of interest in the brand and also Cranchi. It has been great to see our existing owners and meet new faces. Chris Manners, TBS Boats

It has been a great first show for us, we are so pleased to be here and getting really positive feedback. We have already started talking to the sales team about booking in for next year and bringing the new model N25. Chris Clayton, Seaward Boats

The industry needs to get behind shows like BoatLife, it's very important we don't get too south-coast-centric. The show is extremely diverse in terms of prospect base, anybody who has any national aspirations should be getting involved. We are really, really pleased with the leads we have gained. We have had north of 100 good leads, and over 50 quotes from people I believe will transact this season. It has given us some real energy which we need with our team going into the season. Pete Reeve, Marine Power

It's been a fantastic few days exhibiting at BoatLife. We've had the opportunity to show the new Mercury Avator electric outboard and 400hp V10 to a UK audience, as well as display lots of Zodiac boats and brands from our Marine Equipment portfolio ahead of the new season. Juliet Boyles, EP Barrus

Looking ahead to next year, the show dates have been confirmed as 15-18 February 2024 at the NEC, Birmingham. Further details will follow in due course with some exciting ideas already in the planning to further elevate this amazing event for the boating community.

Related Articles

BoatLife 2024 affirms position as key UK boat show
Solidifying its position as an important sales show for the UK boating community During its four-day run, BoatLife 2024 - Powered by Suzuki, solidified its position as an important sales show for the UK boating community. Posted on 20 Feb
Ollie Ollerton breaks through into BoatLife 2024
The NEC Birmingham welcomed a packed hall of visitors The NEC Birmingham welcomed a packed hall of visitors today at BoatLife 2024 - Powered by Suzuki - and what a first day it turned out to be. The air was full of excitement amongst the boating community as Ollie Ollerton opened the show. Posted on 15 Feb
Special guest announcement
Ollie Ollerton will open the BoatLife Show powered by Suzuki Ollie Ollerton, UK Special Forces Soldier and directing staff (DS) from Channel 4's SAS: Who Dares Wins, is joining us to open the show. He'll will be around at the show on Thursday. Posted on 14 Feb
Don't miss all this
In just a few days, the BoatLife Show powered by Suzuki, will open in Birmingham In just five days, the BoatLife Show powered by Suzuki, will open it's doors at The NEC Birmingham! Posted on 9 Feb
Two Weeks to Go...Grab your Tickets Today!
The Live Stage schedule is now available Don't miss your chance to experience mouth-watering live cooking demos by The Rustic Chef, and hear captivating life stories from award-winning Paddleboarders, Anglers, and Sailors. Posted on 30 Jan
Win a boat, outboard and boat trailer
BoatLife powered by Suzuki's awesome exhibitors have teamed up together BoatLife powered by Suzuki's awesome exhibitors have teamed up together to give you the chance to win all of this so that you're ready to get on the water this spring - worth £22k! Posted on 20 Jan
Give the gift of BoatLife this Christmas!
Get your discounted tickets using the code: xmas Get your discounted tickets using the code: xmas. Share with your friends and family and make sure you get your tickets before the code expires on Christmas Eve. Posted on 23 Dec 2023
Anticipation grows for BoatLife 2024
Established as a targeted community event that kicks off the boating season It is only three months to go until BoatLife - Powered by Suzuki opens its doors at the NEC in Birmingham. Running from 15-18 February 2024, now is time to mark this prime boating event in the calendar! Posted on 17 Nov 2023
Rockley Watersports will join BoatLife 2024
As partners to showcase their amazing skills on the Activity Pool We are pleased to announce that Rockley Watersports will join BoatLife 2024 sponsored by Suzuki as partners to showcase their amazing skills on the Activity Pool, once again sponsored by GJW Direct Insurance. Posted on 15 Sep 2023
Suzuki announced as BoatLife 2024 headline sponsor
This sponsorship marks a significant milestone and promises an unforgettable experience for visitors Bringing a new wave of excitement, this sponsorship marks a significant milestone and promises an unforgettable experience for visitors. Posted on 8 Aug 2023