Please select your home edition
Edition
Cyclops 2022 May LEADERBOARD

America's Cup: Pensacola signs deal with American Magic for training venue and tourism

by Pensacola News Journal 19 Apr 05:24 BST 19 April 2022
NYYC's AC75 Defiant emerges from their base - January 2020 - Pensacola, Florida © Will Ricketson

Pensacola News Journal reports that the New York Yacht Club's American Magic team is returning to Pensacola this year to train for the next America's Cup.

The team used Pensacola as its summer training base for the 2021 America's Cup, however in its debrief following that even identified relocation around various venues and training bases.

Tom Pace, commodore of the Pensacola Yacht Club, told the News Journal on Friday that the team is committed to training in Pensacola for the 2024 America's Cup in Barcelona, Spain, as well as the next America's Cup in 2027.

The America's Cup is the world premiere sailing racing that has a history stretching back into the 19th Century.

Pace said Pensacola Bay's natural deep water, protected by barrier islands, makes it one of the best environments in North America for sailing and racing sailboats.

The team is being used as the focus point of a tourism marketing exercise Pace is working with Pensacola businessman Collier Merrill and others to put together a sponsorship package for the team to brand Pensacola on the actual racing vessel.

The Escambia County Tourism Development Council unanimously approved a letter of support for the idea as well as a tentative monetary amount of $500,000 (NZD$738,000) for the effort.

Merrill told the News Journal the idea would be to help the team while also getting Pensacola's name out into the sailing world that will bring more sailing events to Pensacola Bay.

The American Magic team training in Pensacola is expected to bring in an $8.7 million (NZD$12.0million) economic impact over the next two years, according to numbers Pace and Merrill provided to Escambia County.

The team will have about 60 permanent members living in Pensacola with their families plus an additional 30 team members for temporary periods.

Pace said most sports marketing is done on a "leap of faith" that there will be a return to the sponsor, but in this case, there's already going to be a return to the community.

The team will also work with the Pensacola Yacht Club and Pensacola Sports to create a 15-year commitment to create a training pipeline in Pensacola for young sailors.

"(The goal is) to be able to take U.S. citizens who don't sail and get them into sailing, those who do sail get them into performance and those that are into performance, get them to where they can win on an international level at the Olympics as well as in all manners of amateur or professional sailing," Pace said.

Related Articles

America's Cup: 5th anniversary of the Bermuda win
Fifth anniversary of Royal New Zealand Yacht Squadron's America's Cup win Today, June 27 in New Zealand, or June 26 in Bermuda, the Royal New Zealand Yacht Squadron created sailing history to become the first club to regain the America's Cup, after Emirates Team New Zealand sailed to victory in Race 9. Posted on 26 Jun
Letter from the Antipodes: Smiles and frowns
ETNZ's sailors getting a paddy whacking in the SailGP is the best thing to happen for their Cup Chicago came up very well as a venue offering a spectacular city backdrop; thousands of exuberant fans gathered at the finish on Day 1; good and varied sailing conditions; some opportunity for recovery from a poor start or Mark 1 rounding. Posted on 23 Jun
America's Cup: 'Light on Water' - free event
Book now for Geoff Dale's 'Light on the Water' exhibition and conversation with Peter Montgomery Experience Geoff Dale's remarkable Light on the Water photography exhibition from the 2021 America's Cup before settling as he chats with legendary sports broadcaster, Peter Montgomery. Posted on 21 Jun
America's Cup: Join the Spy Game
The America's Cup spy game has been reinvented. Here's your opportunity to be part of it. Teams using spies armed with long lenses to get an insight into what design direction competitors are heading in, are a common sight. For the 37th America's Cup, the spy game has been reinvented. Here's your opportunity to be part of it. Posted on 14 Jun
America's Cup: Seeking Swiss precision
Magnus Wheatley reports from last week's Alinghi crew and design team announcement Last week, Alinghi Red Bull Racing Team opened the doors of its Switzerland headquarters to the world to present both its sailing and design teams after a rigorous selection process. Magnus Wheatley reports from Ecublens. Posted on 13 Jun
America's Cup family stunned at sudden death
Francesco Longanesi Cattani the External Relations Director for Prada and Luna Rossa dies suddenly. Francesco Longanesi Cattani the long serving CEO Representative of COR 36 and Title Sponsor Liaison in the 36th America's Cup, died suddenly on Friday in the San Raffaele Hospital in Milan, after suffering a stroke. Posted on 13 Jun
Leigh McMillan signs on for a third America's Cup
It was a very quick decision for Leigh McMillan to re-sign with INEOS Britannia, Having grown up on the Isle of Wight, Leigh McMillan knows a few things about the America's Cup and it was a very quick decision to re-sign with INEOS Britannia, for his third consecutive America's Cup with the British Challenger. Posted on 10 Jun
America's Cup: Swiss name sailing and design teams
Fourteen sailors have been selected to join the Alinghi Red Bull Racing crew Fourteen sailors have been selected to join the Alinghi Red Bull Racing crew and represent the Société Nautique de Genève during the 37th America's Cup. Posted on 8 Jun
Letter from the Antipodes: Paradise lost for Kiwis
Reasons other than financial, are emerging as to why the regatta was not staged in Auckland. Piece by piece, more information is coming out about the 2024 America's Cup hosting in Barcelona. Reasons other than financial, are emerging as to why the regatta was not staged in Auckland. Posted on 3 Jun
Emirates Team New Zealand set to sail in Australia
Emirates Team NZ's next challenge will be to break one of the most difficult records in sailing After dominating on the water For the past 35 years, Emirates Team NZ's next challenge will be ashore, conducted in Australia, and aimed at breaking one of the hardest records in sailing. Posted on 25 May