Yamaha announces Siren Marine acquisition
by Siren Marine 21 Jan 2022 12:24 GMT
Siren Marine now part of the Yamaha marine family © Siren Marine
Exciting news... we are excited to share that Siren Marine is now part of the Yamaha Marine Family!
Yamaha Announces Siren Marine Acquisition: Yamaha Motor Corporation, U.S.A. finalized the acquisition of Siren Marine by its subsidiary Yamaha Marine Systems Company, Inc. Additional announcements about Connected Boat® technology and future product development are planned during the 2022 Miami International Boat Show®.
The recent acquisition by Yamaha Marine Systems Company, Inc., a subsidiary of Yamaha Motor Corporation, U.S.A., follows the alliance formed between Yamaha and Siren Marine last March, underscoring Yamaha's commitment to deliver connected products that are easier to use and create greater satisfaction and confidence on the water.
"The full acquisition of Siren will allow us to truly integrate our products and deliver an even more exceptional experience for Yamaha customers. In short, we want to be sure that all future Yamaha products are connected because we know that is what our customers want - an integrated, connected boating experience, whether it is on an outboard-powered boat, a personal watercraft or a sport boat," shared Ben Speciale, President, Yamaha U.S. Marine Business Unit.
Siren Marine products will retain the Siren Marine brand, and development teams will continue to work out of Siren's headquarters in Newport, RI as well as Yamaha headquarters in Kennesaw, GA. Yamaha and Siren plan to introduce new, co-developed products to consumers in the next 12-24 months. Click on the button below to learn more!