Please select your home edition
Edition
Musto 2017 728x90 Surefooted

Musto partners with Norwegian expedition yacht on a quest to promote ocean conservation

by Christianne Whitehouse 4 Dec 2019 17:00 GMT
Musto partners with Norwegian expedition yacht on a quest to promote ocean conservation © Musto

Leading technical performance clothing brand, Musto, has joined forces with Norwegian expedition yacht, Barba, in an ongoing conservation project to find and study orca, humpback and sperm whales off the coast of Arctic Norway.

Striving to kick start conversations around ocean health and environmental concerns, the project aims to use the whales as 'ocean ambassadors' to inspire people to engage with the planet.

Marine biologist Andreas B. Heide leads the mission, backed up by an alternating crew of scientists, journalists, videographers and photographers. Heide's fourth winter in the Norwegian Arctic, he and his team will be at sea from 14th October 2019 to mid-February 2020.

Explaining the concept of the project, Heide said: "There are few animals out there that inspire so much enthusiasm and thrill as orcas. They are the human equivalent in the ocean - they're highly intelligent, social animals, moving in family groups with up to four generations in each pod. They are complex and fascinating to us, and we hope that our studies of them will fascinate others too.

"We need to be more engaged with the natural world," he continued. "Using these whales to capture the attention of the public encourages conversations around ocean health and environmental changes. We are campaigning in a different way - raising awareness through visual and literary storytelling," he concluded.

Navigating beyond the Arctic Circle, the crew will brave temperatures as low as minus 20. Musto provides the backbone of the protective gear used, with their industry-leading HPX Gore-tex Pro Ocean products acting as the important outer shell against the environment.

"We chose to work with Musto because we needed high quality gear that lasts," explained Heide. "I bought Musto kit when I first started sailing around 10 years ago and I've never looked back. They produce hard-wearing products that are able to withstand some of the toughest conditions. Without them, our expedition would be much more difficult."

Nick Houchin, Head of Marketing at Musto, is pleased to be working with Heide and the crew onboard Barba. "We are thrilled to make a difference to this expedition through our durable products, perfect for the adventurer and explorer. To be involved in such a meaningful project is important to us, especially as a brand that operates within sailing and cares greatly about ocean health. We wish Andreas and his crew every success on their Arctic missions."

For more information on Musto's involvement with Barba boat, please visit www.musto.com

Related Articles

Musto opens first US store in Annapolis
Showcasing wider technical sailing and marine lifestyle offering The world's leading premium technical sailing brand, Musto, has today welcomed visitors to its first ever US store in America's sailing capital of Annapolis, Maryland. Posted on 7 Aug
The Musto Snug collection
Perfect for outdoor activities Musto's range of top-quality snugs provide exceptional warmth for such lightweight garments. Perfect for outdoor activities. Posted on 31 Jul
Show your support for less
Up to 30% off Musto British Sailing Team and Clipper Race kit Enough said. Grab some discounted Musto merch today. Up to 30% off Musto British Sailing Team and Clipper Race kit Posted on 19 Jul
Be prepared for any adventure with Musto
When Musto designs and GORE-TEX performance fabrics join forces Land or sea adventure? It doesn't matter. When Musto designs and GORE-TEX performance fabrics join forces, there'll be no stopping you. Posted on 16 Jul
Musto iconic logo tees
To commemorate Keith Musto's 1964 Olympic Silver medal win in Tokyo 100% cotton jersey tee features a ribbed collar and an exclusive FD K93 graphic on the back and a large format sailing graphic across the chest. Posted on 4 Jul
Musto fast-drying range
If you're on a boat, you're going to get wet If you're on a boat, you're going to get wet. But with Musto's fast drying range, you can ensure you won't stay wet for long. Posted on 26 Jun
Sun Cream Tee anyone?
Silly pun - serious subject Silly pun - serious subject. With an Ultraviolet Protection Factor ranging from 30-40, these garments are engineered to protect you from the sun's harmful rays. Posted on 20 Jun
They go together like...
You can't go wrong with a T-shirt and shorts Cool, casual and comfortable. Whatever summer activity you have planned, you can't go wrong with a T-shirt and shorts. Here's some of our best. Posted on 13 Jun
Ultimate protection with Musto and Gore-Tex
The very best technologies and fabrics As the number one sailing brand in the world, our technical performance clothing is worn by the world's best sailors. This means we only use the very best technologies and fabrics. And when it comes to sailing, the very best can only mean GORE-TEX. Posted on 9 Jun
Explore the Musto Sunblock Collection
Stay safe out in the sun and keep the adventure going for longer As temperatures warm it's time to think about sun protection. Musto's Evolution Sunblock and UV clothing has an inbuilt Ultraviolet Protection Factor of 40 or 50, enabling you to stay safe out in the sun and keep the adventure going for longer. Posted on 8 Jun