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RS Sailing 2021 - LEADERBOARD

Bavaria Yachts on a direct course to the new financial year

by Bavaria Yachts 18 Oct 2019 05:25 BST
Setting a course for the new season. Michael Müller (CEO), Dr. Ralph Kudla (CRO/CFO) and Jens Abromeit (COO) share a positive view of the future of Bavaria Yachts © Bavaria Yachts

Business is running well at Bavaria Yachts, as summarised by the new management in Giebelstadt. All the planned restructuring milestones were met within a year. And upcoming projects, such as two new models for 2020, are also already planned. Michael Müller (CEO) and Dr. Ralph Kudla (CRO/CFO) have now strengthened their team with Jens Abromeit as the new COO.

Bavaria Yachts has begun the new production season with full order books. "The autumn trade fairs in the Netherlands, England, France, Italy, Norway and Germany began extremely well for us. Thanks to our new working hours model, which allows us to produce more boats in our winter peak season and deplete accumulated overtime hours in the summertime, we were able to optimise production and shorten delivery times. Furthermore, our restructuring measures in the shipyard are also taking effect. This results in a better handle on costs and quicker delivery of new boats," reports Michael Müller, who has been the CEO of Bavaria Yachts since February 2019.

The management team has been reinforced by Jens Abromeit as COO. The experienced graduate engineer will support Michael Müller and Dr. Ralph Kudla as a director. "Jens Abromeit has a wealth of know-how in series production. We are thrilled to have him on board," explains Michael Müller.

The existing product range has been reworked for the new financial year. The Cruiser line sailing yachts start the new season with a new design, while the S-line motorboats attract customers with an attractive STYLE package and a saving of 20 per cent on options included in the package. Likewise, the new sailing yachts Bavaria C45, C50 and C57 conquered important market segments in 2019. A new C-line sailing yacht and a new motorboat are already at the prototype construction stage.

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