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Festival of Sails signs three-year partnership with premier sailing brand, Musto

by Jessica Gabites 26 Sep 2019 07:29 BST 25-27 January 2020

The Royal Geelong Yacht Club is delighted to announce the Festival of Sails has appointed Musto as technical apparel and merchandise partner for the next three years.

Known as the number one sailing brand in the world, Musto sponsors some of the most prestigious regattas around the globe including Cowes Week in the United Kingdom and the Rolex Sydney to Hobart Race.

Musto Chief Executive Officer David Oliver said becoming apparel partner with Festival of Sails, which will be held in Geelong from January 25 to 27, 2020, had been a long-awaited moment for Musto.

"Aligning with strong brands and strong events is a very high priority for Musto and we have had the Festival of Sails regatta on our radar for a very long while," he said.

"Musto is a brand born at sea. We have been tried and tested for many years and as a result we have been selected to partner some of the biggest sailing events in the world. From the Volvo Ocean Race, Rolex Sydney to Hobart Yacht Race, Clipper Race, Cowes Week to name a few and now we can proudly add the biggest regatta in the Southern Hemisphere to our portfolio."

"Festival of Sails will give us a great chance to showcase our ranges to a large audience and we are very fortunate to be joining at a time when the event is picking up solid momentum."

Mr Oliver said the whole company was looking forward to the 2020 Festival of Sails, with several staff members competing in the regatta each year.

"It has always been one of the highlights of our calendar year, just now it is official."

Mr Oliver said he and fellow Musto Director Geoff Boettcher campaigned their boats most years at Festival of Sails, with various Secret Men's Business yachts (first entry in the 2020 Festival of Sails) having tasted success in the past.

"My own boat Aikin, which I co-own with Caillin Howard, has done a few Festival of Sails as well."

Mr Oliver said Musto's range covered all aspects of sailing apparel from dinghy and inshore to coastal and offshore high performance protective wear.

"The fact that we can offer this, plus a comprehensive lifestyle range, means we can offer a lot more than the traditional regatta polo and cap."

Musto will have a sales marquee at Festival of Sails with a full range of Musto gear including Festival of Sails merchandise.

He said the Geelong regatta had "over the years been a great tradition and an iconic must-do event".

Festival of Sails chairman Stuart Dickson welcomed the announcement and the partnership with the prestigious brand. He said joining Musto's portfolio of premier racing events was a major show of confidence in the Festival of Sails, Geelong's Australia Day long weekend regatta.

"Musto is a premium sailing brand with a long and successful relationship with some of the world's premier yachting events. It is exciting to have them on-board for the next three years and we look forward to a successful partnership, starting this summer with the 2020 regatta."

For more information visit the event website.

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