Please select your home edition
Edition
MS Amlin 2019 - 728x90
Product Feature
Lennon Racewear New Thermalite Long John
Lennon Racewear New Thermalite Long John

Henri Lloyd launch their Fremantle range in London

by Mark Jardine 30 May 12:00 BST 29 May 2019
Henri-Lloyd Lead Designer Jonas Olsson © Mark Jardine

Henri Lloyd is back. On Wednesday night in London at The Army Gym, in Covent Garden, the new team behind the iconic brand showcased their new Fremantle range produced in their own dedicated European factory to a select group of retailers and journalists.

The most noticeable points of the Fremantle range are simplicity combined with premium materials and innovative features. A durable, light-weight collection aimed at the inshore keelboat and sportsboat sailor.

I spoke with Jonas Olsson, who is the Creative Director for Henri Lloyd, about the influences and philosophy behind the Fremantle collection: "I wanted to create a collection that people would instantly recognise as Henri Lloyd. We started with a blank sheet of paper, but we felt people needed something they could recognise from the past, but also make the design very modern."

With the materials, Henri Lloyd have chosen Gore-Tex Pro, simply the best on the market, which Jonas said was an easy decision to make for a premium product:

"I really like the feel when you're wearing it. It slides easily against your mid-layers and is exceptionally comfortable. It has the best breathability and waterproofness on the market today."

The Fremantle design is very distinctive with the two blue stripes and single orange stripe, harking back to the early Henri Lloyd designs but also with its own individuality. Jonas explained how they came about the design:

"It was our CEO Magnus Liljeblad who had a meeting in the old Manchester offices and took a bunch of photos of past Henri Lloyd gear. I saw one photo of a product that was based on the gear Dennis Connor wore when Stars and Stripes won the Americas Cup in 1987 in Fremantle. It was a stunning design and I remembered it from a previous Henri Lloyd collection and thought this would be a good starting point."

Henri Lloyd may have previously been more associated with the offshore market, but the Fremantle collection is firmly performance focussed and aimed at the day-sailor keelboat market, with lightweight and flexible products.

"We know there's a bigger potential in this market, and the people who are involved in Henri Lloyd now are more into this kind of sailing. I always believe you should choose your direction according to where you have the passion."

There are a few nifty features on the jacket, such as the spray guard (similar to a snow guard on a ski jacket), breeze clip and detachable hood. Jonas ran us through these design elements:

"Our UK Country Manager Graham Allen came up with the idea of the breeze clip. We tried the jacket on and didn't really understand the spray guard. He was first a bit hesitant as it was more like a snow skirt, but when he tried it he thought it was a great functional feature what's more you could have the jacket open to help with ventilation! He then suggested that if there was a higher button then you could have your jacket open without it flapping around."

The detachable hood design is all about getting rid of the bulkiness and stiffness in the neck area.

"It's all about comfort,", explained Jonas. "If you're a comfortable sailor then you're a happy sailor."

Ross Partridge, Performance Sales Manager in the UK, said of the collection:

"I've been on and off boats for the last 20 years and racing for the past 15, so have known the brand man and boy. I've always had a fascination with the brand, and when I saw the collection, I was almost relieved that the new team had got it so right. I'd seen designs from sketchbook all the way through to final product, following the journey all the way though and I believe even on the detailing they've got it exactly right for what a keelboat sailor is looking for today."

Find our more about the Fremantle collection at www.henrilloyd.com.

Related Articles

2019 King's Cup Regatta
By Royal Appointment - Dan Snow races Fast 40s The Royal Standard hung lazily from the flagpole above the Royal Yacht Squadron. Team Windsor were back in Cowes. On 8 August eight Fast 40 boats competed in the King's Cup Regatta. Posted on 13 Aug
We speak to Vaikobi founder Pat Langley
Maintain his cool while growing a global business We spoke to Pat Langley of Vaikobi, the performance clothing company which started off by designing and manufacturing kit for the ocean paddle sport market, more recently branching into sailing apparel. Posted on 13 Aug
Well I'll be…
You had to think the Laser was going to have more than an uphill battle to be in the 2024 Games When their infighting took hold, you had to think the Laser was going to have more than an uphill battle to be in the Paris 2024 Games. In what is clearly good news for Australia, the equipment is set to remain... Posted on 11 Aug
Make 2019 count! Travel
One thing us sailors love is to travel So one thing us sailors love is to travel - open meetings, regattas, even the club we belong to might not be on our doorstep. How can we continue to enjoy our sport but make our participation more sustainable at the same time? Posted on 10 Aug
Where's Wally?
I do not know, and I was just considering that he might actually be easier to find… I do not know, and I was just considering that he might actually be easier to find… At any rate, the real question at hand here, is where are the SuperFoilers? The SuperFoilers got off and flying magnificently, albeit with the help of a few JATO bottles.. Posted on 4 Aug
More good oil
We had 'The Good Oil' newsletter just a couple of weeks back So we had The Good Oil just a couple of weeks back. This week we have more really good oil, and this time it comes from SailGP's Team Japan supremo, Nathan Outteridge. So then let's just read what the skiff and foiling legend has to say... Posted on 28 Jul
Please meet, Mr. Tacking
This amazing little fellow is an absolute trooper and completely inspirational This amazing little fellow is an absolute trooper. He's also completely inspirational. I am minding him, and he is totally blind due to his diseased eyes being removed a while back. I've taken to calling him Mr Tacking, as he is a natural sailor Posted on 21 Jul
What's the formula at Salcombe Gin Merlin Week?
Unique in the dinghy sailing calendar and wildly successful Salcombe Gin Merlin Week is unique in the dinghy sailing calendar and wildly successful with it. Capped at 120 boats, the event is always over-subscribed with in excess of 180 teams applying for a place. Posted on 17 Jul
The Marlow Rope Show: We speak to David Mossman
As an extremely knowledgeable crowd in Lymington learn some new tricks We spoke to David Mossman of Marlow Ropes after he had just delivered a 'Rope Show' to an extremely knowledgeable crowd at Lymington Town Sailing Club, asking some very specific questions. Posted on 16 Jul
The Good Oil
I've been fortunate enough to have spoken with a lot of terrific sailors This week I've been fortunate enough to have spoken with a lot of terrific sailors and unreal people. So let's just get straight into it then: Our first sailor is none other than the great Tom Slingsby. Posted on 14 Jul