Please select your home edition
Edition
Melges 14 2019 Leaderboard

MAA press lunch: entertaining and informative

by Jake Young 18 May 2019 06:27 BST 17 May 2019
The MAA Press Lunch 2019 © MAA

After a busy session of networking, over 130 guests were very well entertained at the MAA press lunch on Friday. This year's event the eighth annual press lunch featured keynote speakers such as Sir Robin Knox-Johnston (Clipper Ventures), Leslie Ryan (SailGP) and Matt Sheahan (TV producer and freelance journalist).

Matt Sheahan reflected on technical breakthroughs: "I'm blown-away by watching boats foiling and the technology in them. SailGP has really caught my eye; those boats are stacked with technology. On the outside they're blisteringly quick. But the control systems are really impressive inside.

"These breakthroughs are going to have repercussions way down the line. New technology is allowing sailors to do things that weren't possible before. For leisure cruisers, auto pilot could reduce rolling, making the ride much more comfortable."

Leslie Ryan (SailGP) underpinned Matt's comments about technology and talked about the new global race series. "We've got five events this year, in iconic locations. It's nation versus nation. We've been to Sydney, San Francisco, New York and we're heading to Cowes in August we'll be showcasing how great Britain is at putting on these engaging sports events. And it is the best sailing I've ever seen as a spectator."

Sir Robin Knox-Johnston reflected on the past 16 years of Clipper Ventures being located in Gosport and the affects that's had on the region. Employing 70 people, Sir Robin reeled off an impressive list of figures including injecting an estimated £7m per year into the economy. "We've trained 5,000 people to do the race," he explains, "with 40% never having been on a boat before. But they stay in sport. They take it up. They're enthusiastic. It's our job to cash in on that enthusiasm and teach them to become good seamen."

Other speakers included Mark Jardine, Managing Editor of YachtsandYachting.com and Sail-World.com, highlighting the online webinars to encourage participation in sailing, and John Gillard from Oarsome Chance talking about the wonderful opportunities the charity offers.

MAA's press lunch, organised in conjunction with Dean & Reddyhoff owners of Haslar Marina, brings together an exciting mix of businesses from the marine sector as well as the press. The annual lunch is the perfect opportunity for networking with expert industry and regional news journalists.

Mike Shepherd, Director of MAA, says: "This is one of my favourite events in MAA's calendar. There's such a buzz in the marquee as people catch-up on old friendships and forge new ones. As an agency we're delighted to be at the forefront of the marine industry, creating opportunities for our clients and working closely with the press." Mike set up MAA in 2009, since then the company has enjoyed continued strong growth. MAA was named Best Marine Company to Work For at the British Marine awards in March 2016 and is now firmly established as one of the foremost agencies in the marine industry.

MAA's range of services covers every aspect of marketing from advertising, PR, communications and media buying to brand development, websites, eCommerce, email campaigns and social media.

Related Articles

MAA dinner brings the marine industry together
With raconteur Tom Cunliffe at METSTRADE in Amsterdam Over 70 marine professionals joined MAA onboard Wapen van Amsterdam to celebrate another successful year of shared business interests, incredible product developments and continuing business success in uncertain times. Posted on 19 Nov 2019
MAA recognised by World Land Trust
For contribution to reducing carbon emissions Marine marketing agency, MAA, has been awarded a certificate from the World Land Trust by its printing partner, Stanbury Chameleon, in recognition of its first full year contributing to reducing carbon emissions by using carbon balanced paper. Posted on 10 Aug 2019
MAA celebrates its 10th anniversary
The team enjoy lunch at the Island Sailing Club in Cowes On Tuesday 16th July marine marketing agency, MAA, celebrated its 10th anniversary. To mark the occasion the MAA team enjoyed lunch at the Island Sailing Club in Cowes, travelling in style from Gosport onboard Wetwheels Solent. Posted on 17 Jul 2019
MDL Marinas raises £3,000
To be divided between two great charities The money was raised at TheYachtMarket.com Southampton Boat Show 2018, where MDL members and guests bought tickets for a daily raffle and donated money for refreshments during a daily charity hour at the company's waterfront stand. Posted on 18 Dec 2018
MAA Press Dinner cruises to success
35 journalists and key business leaders attend, with Tom Cunliffe The second annual MAA METSTRADE press dinner took place onboard Wapen van Amsterdam. The lively, by invitation only, event was attended by 35 European and American journalists and key business leaders from the marine trade world. Posted on 14 Nov 2018
MAA Press Lunch
David Pougher and Ian Walker speak Over 100 press and industry guests were entertained by a series of speakers including interim Managing Director of British Marine David Pougher, and RYA Director of Racing Ian Walker, at the seventh annual MAA Press Lunch. Posted on 18 May 2018
Inaugural MAA Press Dinner
Cream of the industry gathers at METS The inaugural Marine Advertising Agency (MAA) Press Dinner, in association with the International Marine Media Meeting (IMMM) and held in Amsterdam on the eve of the Marine Equipment Trade Show (METS), has proved a huge success. Posted on 15 Nov 2017
Marine industry charity 5-a-side tournament
£1000 raised for Southampton hospital charities On Tuesday teams from across the UK marine industry took part in the annual Marine Advertising Agency 5-a-side football tournament in order to help raise £1000 for the Paediatric Intensive Care Unit (PICU) and G4 Surgery at Southampton General Hospital. Posted on 20 Sep 2017
America's Cup top of the agenda
At MAA Press Lunch Matt Sheahan spoke to over 130 press and industry guests at the sixth annual MAA Press Lunch, which took place today, Friday 12th May 2017. Matt shared his thoughts on the 2017 America's Cup, which takes place in Bermuda in two weeks time. Posted on 12 May 2017
MAA 5-a-side football tournament
£1000 raised for Southampton hospital charities Teams from across the UK marine industry came together on the evening of Tuesday 20th September 2016 to help raise £1000 for the Paediatric Intensive Care Unit (PICU) and G4 Surgery at Southampton General Hospital. Posted on 21 Sep 2016