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The Future of Sailing webinars: View the full series so far

by Mark Jardine, Liz Rushall & Alistair Dickson 9 Feb 13:00 GMT
PA Consulting RS Feva Europeans day 5 at the WPNSA © Mark Jardine / YachtsandYachting.com

Liz Rushall of Rushall Marketing, Mark Jardine, Editor of YachtsandYachting.com and Sail-World.com, and Alistair Dickson from the RYA Sport Participation Team have run a series of webinars over the last 12 months, with the aim of increasing sailing participation, understanding the changing marketplace, and spreading the word on club initiatives and success stories, giving other clubs inspiration to boost numbers on the water and increase active membership.

Below are the full set of webinars so far, available for you to view in your own time. The webinars have been kindly chaired by Matt Sheahan and Andy Rice.

The Future of Sailing

This webinar summarises the participation and social trends affecting all sailing; cruising, racing dinghy and yachting.

Plus, insights into the consumer and social trends affecting the leisure and purchase habits of the younger generations.

A look at how sailing needs to compete with other activities and improve our overall marketing is also included.

Pay on Demand Sailing

In this second webinar, three sailing clubs share their experience of setting up and running 'pay on demand' boating for their members and new members.

Fascinating case studies from Cransley Sailing Club, Itchenor Sailing Club and Emsworth Sailing Club, all with different core objectives and models, with a brief introduction from Liz Rushall summarising the main trends and concerns affecting clubs and their future members.

Exploring alternative formats & club activity

Sailing is just one of the ways we can get on the water. In this webinar we look at how embracing other water users can boost club membership and activity, and can lead to an increase in sailing participation when the conditions aren't ideal for the SUPs and kayaks.

Marketing and Communications

In this fourth webinar, three sailing clubs demonstrate how using effective marketing and communications, with traditional means, social media, websites and the latest online tools and apps, can result in a significant boost to membership. Enlightening talks from Dartmouth Yacht Club, St. Denys Boat Club and South Staffordshire Sailing Club with input from the team of Liz, Mark and Alistair.

Next up is a Q&A with young sailors on the Main Stage at the RYA Dinghy Show on 2nd & 3rd March at Alexandra Palace, London. Technology allowing, we will be live streaming this event and using the sli.do app to conduct interactive polls with the live audience and those at home. More details soon!

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