Please select your home edition
Edition
YY.com app (top)

The Future of Sailing webinars: View the full series so far

by Mark Jardine, Liz Rushall & Alistair Dickson 9 Feb 13:00 GMT
PA Consulting RS Feva Europeans day 5 at the WPNSA © Mark Jardine / YachtsandYachting.com

Liz Rushall of Rushall Marketing, Mark Jardine, Editor of YachtsandYachting.com and Sail-World.com, and Alistair Dickson from the RYA Sport Participation Team have run a series of webinars over the last 12 months, with the aim of increasing sailing participation, understanding the changing marketplace, and spreading the word on club initiatives and success stories, giving other clubs inspiration to boost numbers on the water and increase active membership.

Below are the full set of webinars so far, available for you to view in your own time. The webinars have been kindly chaired by Matt Sheahan and Andy Rice.

The Future of Sailing

This webinar summarises the participation and social trends affecting all sailing; cruising, racing dinghy and yachting.

Plus, insights into the consumer and social trends affecting the leisure and purchase habits of the younger generations.

A look at how sailing needs to compete with other activities and improve our overall marketing is also included.

Pay on Demand Sailing

In this second webinar, three sailing clubs share their experience of setting up and running 'pay on demand' boating for their members and new members.

Fascinating case studies from Cransley Sailing Club, Itchenor Sailing Club and Emsworth Sailing Club, all with different core objectives and models, with a brief introduction from Liz Rushall summarising the main trends and concerns affecting clubs and their future members.

Exploring alternative formats & club activity

Sailing is just one of the ways we can get on the water. In this webinar we look at how embracing other water users can boost club membership and activity, and can lead to an increase in sailing participation when the conditions aren't ideal for the SUPs and kayaks.

Marketing and Communications

In this fourth webinar, three sailing clubs demonstrate how using effective marketing and communications, with traditional means, social media, websites and the latest online tools and apps, can result in a significant boost to membership. Enlightening talks from Dartmouth Yacht Club, St. Denys Boat Club and South Staffordshire Sailing Club with input from the team of Liz, Mark and Alistair.

The Future of Sailing Q&A at the RYA Dinghy Show 2019

Matt Sheahan hosts as Liz Rushall, Mark Jardine and Alistair Dickson discuss the Future of Sailing with guests Luke Patience, Hannah Cockle, Henry Jameson and Sophia Benson with interaction from the RYA Dinghy Show audience using the sli.do app.

Related Articles

Sailors selected for the RYANI Youth Programme
36 youngsters from Northern Ireland will be supported along their journey The sailors, aged from 12 to 17, will be supported along their sailing journey, in preparation for national and international competition. Posted on 19 Nov
RYA collaborates with Chinese Yachting Association
Memorandum of understanding (MOU) to increase the availability training Committed to making sailing in China more mainstream and accessible to the wider population, the two national governing bodies have entered into a memorandum of understanding (MOU) to increase the availability of RYA training. Posted on 18 Nov
Nominations open for RYA Regional Youth Awards
Six years on and we are delighted to be re-launching the awards Introduced in 2014, the previously named RYA Regional Youth Champion Awards traditionally recognised the outstanding dedication, achievement and performance of young people on the racecourse in sailing, windsurfing and powerboating. Posted on 15 Nov
Best for Practice marine domestic water facilities
Industry specialist consulting group issues inland and coastal guidance Industry Specialist Consulting Group (ISCG) has released new Industry Best Practice for the marine industry, both inland and coastal, on the safe operation of water facilities in marinas, boatyards, sailing centres, canals and other inland waterways. Posted on 9 Nov
Continued support for RYA training conferences
Instructors and recognised training centre principals invited to attend The RYA is once again inviting instructors and recognised training centre principals to attend the RYA Training Conference supported by Gallagher and the RYA Raymarine Yachtmaster Scheme Instructor Conference. Posted on 9 Nov
Sign up for RYA Affiliated Club Conferences
Taking place across the UK between November and January Once again the RYA are offering sailing clubs the opportunity to sign up for the free RYA Affiliated Club Conferences, supported by Gallagher, which will take place across the UK between November and January. Posted on 21 Oct
Heat Mapping updates improve accuracy
RYA's UK Coastal Atlas of Recreational Boating updated The latest edition of the Atlas, updated in September 2019, takes a new approach to mapping recreational boating use, updating its 'heat map' style based on Automatic Identification System (AIS) data, resulting in an increased range and resolution. Posted on 8 Oct
RYA and Navionics team up
Introducing print and digital resources for teaching electronic navigation The Navionics range of electronic navigation charts provides boaters around the world with the tools to facilitate and enjoy their time on the water. Posted on 5 Oct
RYA Joining Points: Double commission offer
Joining Point scheme provides a quick and easy way for registered organisations to earn commission Throughout October, the RYA is once again offering double commission to all clubs, training centres and marine organisations signed up to the RYA Joining Point programme. Posted on 2 Oct
Enjoy double gifts with RYA Refer a Friend
Not one but two special gifts by signing up friends and family to RYA membership For every member that refers a friend or family member who decides to sign up as a new member, we will give the referring member an RYA branded flask and Overboard dry bag to say thank. Posted on 29 Sep