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LIVE WEBINAR: Hear how other sailing clubs have launched Pay on Demand boating

by Alistair Dickson 31 Oct 2018 15:00 GMT 7 November 2018
Youth dinghy sailing at Keyhaven Yacht Club © Mark Jardine

Hosted by Matthew Sheahan, respected journalist and World Sailing TV's editor, the webinar will include short presentations and a Q&A session with a selection of Clubs that have launched innovative initiatives to meet changing demands. The aim is to share their insights on their challenges and successes with the wider sailing club community and watersports sector.

  • Webinar length – max 1 hour long.
  • With opportunities to ask questions and interact with the panel.
  • Webinar is going to be recorded and will be available to view afterwards.

Background:

Following their Dinghy Show talks, in May we broadcast a webinar covering Liz Rushall's and Mark Jardine's respective talks. These considered the future of dinghy sailing and some recommendations for the dinghy industry to implement.

Subsequently we have received numerous requests to further explore some of the recommendations in more detail. This winter we are planning a series of webinars, to address some key topics and questions arising in the initial webinar.

The trends indicate younger generations moving away from 'ownership' (e.g. of houses, cars) and towards 'experiences'. Plus that Millennials are less concerned with owning material things and more likely to pay for experiences, without the requirement to own it or commit long-term.

This creates challenges for traditional sailing club model which typically revolves around membership and owning equipment (e.g. boats). A number of clubs (and commercial organisations) are already experimenting with new forms of accessing sailing and 'pay on demand' boating, with varying successes.

The last 10 years has seen a huge increase in digital communication and engagement through smart phones, alongside the significant decrease in boating participation in the 18 – 34 age group. Digital offers many opportunities. There has never been a better time for clubs to start experimenting with alternative models for boating participation.

7pm, Wednesday 7th November 2018 – Live Webinar

Sign up here!

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