Please select your home edition
Edition
Crewsaver 2021 Safetyline LEADERBOARD

Crewsaver #LifejacketSafe campaign goes from strength to strength

by Alison Willis 26 Nov 2017 11:00 GMT 26 November 2017
Crewsaver #LifejacketSafe newspaper © Crewsaver

The #LifejacketSafe campaign, launched by world-leading manufacturer of lifejackets and marine safety equipment, Crewsaver, is going from strength to strength.

The campaign, which has been building momentum since its launch in September 2016, uses novel and interactive ways to help people stay safe on the water. The key aim of the campaign is to increase safety awareness of not only wearing a personal flotation device, but also making sure it is worn correctly and is well maintained, so it will not let the wearer down if the worst should happen.

Crewsaver's #LifejacketSafe campaign newspaper, #LifejacketSafe challenge and lifejacket servicing reminders are just some of the ways in which the manufacturer is choosing to get its message across to consumers.

The idea behind the campaign is to combat the "I'm not planning on falling in..." mentality. The UK Maritime and Coastguard Agency states, "Accidents can happen at any time in any weather. Good training and common sense help, but lives could be saved every year if people wore correctly-fitted, well maintained lifejackets or buoyancy aids." - MCA, (2014). Lifejackets Save Lives: Safety Advice From MCA

The #LifejacketSafe Newspaper

The free #LifejacketSafe newspaper is packed full of lifejacket safety tips, guest articles and games - all with the purpose of highlighting the importance of the trusted (and sometimes neglected) lifejacket! Readers of the #LifejacketSafe newspaper will get an insight into the importance of maintaining their lifejacket and discover ways they can keep their lifejacket action ready, should the unexpected happen.

The #LifejacketSafe Challenge

The #LifejacketSafe Challenge is a quiz style challenge with thought-provoking questions highlighting lifejacket dos and don'ts. Not only could the advice learnt in the challenge save lives but also, by taking the challenge, entrants will be automatically entered into the prize draw to WIN the ultimate lifejacket package! Take the #LifejacketSafe Challenge here ? www.surveymonkey.co.uk/r/LifejacketSafe

Put the LIFE back in your JACKET

Lifejackets and liferafts need to be well maintained and serviced to perform at their optimum. Crewsaver recognises the necessity of this and urges lifejacket and liferaft owners to register their products. Through Crewsaver's enhanced product registration platform, Crewsaver will then send the owner a reminder of when their service may be due. Registering a Crewsaver lifejacket or liferaft is easy, owners simply head to the Crewsaver website with the serial number to hand and Crewsaver does the rest. To register, visit: www.crewsaver.com/uk/product-registration

#LifejacketSafe Information Centre

Watersport enthusiasts are encouraged to visit the #LifejacketSafe section of the Crewsaver website where they can access bite size #LifejacketSafe safety tips including; How to choose a lifejacket, FAQ answered and locate their nearest Crewsaver service station.

#LifejacketSafe On Tour

So far Crewsaver has taken its #LifejacketSafe campaign to various events across the world including London, Southampton and Sydney Boat Shows! Visitors to the Southampton Boat Show enthusiastically donned Crewsaver's Fusion 3D lifejackets and got involved in the #LifejacketSafe selfie competition. At all events, the friendly Crewsaver team is on hand to speak with customers about the importance of lifejacket safety. Plus, all visitors are encouraged to try one of the company's latest lifejackets to experience the huge advances made not only in lifejacket performance and style, but comfort too!

Related Articles

Angling for a Cure Rods & Ribbons 2025 Campaign
The all-ladies sea angling team is reuniting to raise vital funds for Cancer Research UK Rods & Ribbons, the all-ladies sea angling team, is reuniting in 2025 to continue their inspiring mission of raising awareness and vital funds for Cancer Research UK. Posted on 31 Jan
Crewsaver unveils ErgoFit 290n lifejacket
Unrivalled comfort and protection on display at METSTRADE The new ErgoFit 290N lifejacket from Survitec's leading lifejacket brand, Crewsaver, redefines safety, comfort and performance standards for offshore and ocean sailing. Posted on 20 Nov 2024
Get your Limited Edition Pink Crewsaver Lifejacket
100% of proceeds to Cancer Research UK! Crewsaver set an ambitious target of raising £15,000 for Cancer Research UK in 2024, and are now 89% of the way there, raising £13,403.10 at the time of writing, with an extra £1,984.25 raised through GiftAid. Posted on 12 Sep 2024
Rods & Ribbons
The UK's First All-Ladies Sea Angling Team support Cancer Research UK After making waves at the 2024 Sea Angling Classic, the UK's first all-ladies sea angling team has decided to continue their journey under a new banner—Rods & Ribbons. Posted on 14 Aug 2024
Trailblazing All-Ladies Team Crewsaver United
In the Sea Angling Classic, Championing Cancer Awareness Team Crewsaver, the first all-ladies fishing team to enter the Sea Angling Classic, made an indelible mark on the event, held from June 20-23, 2024, at Premier Marina Port Solent, UK. Posted on 2 Jul 2024
All-ladies team set for Sea Angling Classic
Raising vital funds to donate to Cancer Research UK Team Crewsaver, comprising of four women with varying levels of fishing experience, aims to raise vital funds to donate to Cancer Research UK to support the fight against cancer. Posted on 12 Jun 2024
Special edition Crewfit 165N Sport lifejacket
Crewsaver donates profits from new pink life jacket to Cancer UK Crewsaver has unveiled a special edition of its iconic Crewfit 165N Sport life jacket in vibrant pink, raising awareness and vital funds for breast cancer awareness with 100% of sales being donated to Cancer Research UK. Posted on 25 Mar 2024
Crewsaver joins forces with Sea Angling Classic
The UK's biggest sea fishing catch and release competition Crewsaver, Survitec's leading lifejacket brand, has announced its partnership with Sea Angling Classic, the UK's biggest sea fishing catch and release competition, as the official safety partner for the upcoming 2024 season. Posted on 16 Nov 2023
Crewsaver ErgoFit Solas
Taking survival technology to new heights with 'wear all day' lifejacket The new ErgoFit SOLAS lifejacket from Survitec's leading lifejacket brand, Crewsaver, redefines safety, comfort, and performance for those engaged in challenging tasks on wind turbines and during offshore crew transfer operations. Posted on 6 Sep 2023