Please select your home edition
Grapefruit Graphics 2019 - Leaderboard

Graphics, Coatings, Creative: A year of diversification for Grapefruit

by Mark Jardine 2 Nov 2017 09:00 GMT 2 November 2017
Grapefruit © Grapefruit

Big changes are happening to Grapefruit this year as we speak to Andy Yeomans, Founder and CEO to find out more.

"Grapefruit Graphics has a superb global reputation in marine graphics, but when you talk about MacGlide and Propspeed to the marine trade, the question is, 'Why am I buying a protective hull coating product from a graphics company?' So we decided that we need to send a clearer message to our customers, whilst also retaining our graphics business.

From November 2017, Grapefruit Graphics Ltd will become known purely as 'Grapefruit' and will have three trading styles of Grapefruit Graphics, Grapefruit Coatings and Grapefruit Creative to ensure the customer experience is focussed to the type of products and services they are looking for. As well as these new trading styles, we also have a new logo design to form a more modern brand identity along with three new websites to help differentiate all the services we provide."

Grapefruit Graphics, Coatings and Creative - photo © Grapefruit

Far from moving away from the marine side of the business, Grapefruit are diversifying into other sports and events, providing an all-round service to their many loyal and new customers.

"We've grown in size as a company and in order to sustain a level of work over a 12-month period, we looked at how we could work with other sports and events. A lot of the skill sets we have here are transferrable so we are now providing flags, banners and signage for sporting events, live events, music festivals and more. Events all require similar services and our advantage is that we have everything in-house; design, production and installation. We can deliver from end-to-end to our customers and although we're still small compared to some competitors in the industry, our service level is high and that's where we win more contracts."

So what can we expect to see from Grapefruits' three new divisions?

Grapefruit Coatings - photo © Grapefruit

"Grapefruit Coatings is the marine coatings division of Grapefruit and has built a reputation for high quality workmanship and excellent service. As well as installing high quality vinyl hull wraps, we and are the exclusive UK supplier of Mactac MacGlide fouling release film wraps and Propspeed fouling release propeller coatings which is distributed through a nationwide network of trained & approved applicators."

Grapefruit Creative - photo © Grapefruit

"Grapefruit Creative is the innovative design agency division of Grapefruit, providing clients with well thought-out visual solutions to all their design needs, big and small. From logo and brand development through to monstrous yacht designs, our team of forward thinking creatives have experience working with a multitude of clients on a wide variety of projects."

Grapefruit Graphics - photo © Grapefruit

"Grapefruit Graphics is the signage & print division of Grapefruit, a world renowned sports branding company, providing event overlay worldwide as well as the regular services of a standard graphics company such as commercial branding fit-out, signage and vehicle graphics. Our large team enables us to call upon vast amounts of experience and the superior skills needed to cater for our client's needs."

For more information on Grapefruit, visit our website,

Related Articles

Get the underside of your boat feeling fruity
We speak to Andy Yeomans of Grapefruit Coatings and Sébastien Charles of RENOLIT We spoke to Andy Yeomans of Grapefruit Coatings and Sébastien Charles of RENOLIT about the RENOLIT DOLPHIN S coating which substantially limits growth on the underside of your hull. Posted on 23 Nov 2018
Grapefruit Graphics Ltd achieves ISO certification
In several standards from the British Assessment Bureau Grapefruit Graphics Ltd based in Hampshire and provides branding and marine coating solutions around the world, has achieved certification to the internationally recognised ISO 9001:2015, ISO:14001:2015, ISO 20121:2012 and OHSAS 18001:2007 standards. Posted on 1 Jun 2018
RENOLIT Dolphin S: Alternative to antifoul paint
We speak to George Hand of Grapefruit Coatings We spoke to George Hand of Grapefruit Coatings to find out more about RENOLIT Dolphin S, the film-applied alternative to antifoul paint. Posted on 25 May 2018
Introducing The New
The place to go for all your branding solutions Following on from the launch of Grapefruit Coatings, we are delighted to be officially launching our brand new Grapefruit Graphics website. Posted on 10 May 2018
An eco-friendly alternative to antifoul
Grapefruit apply RENOLIT Dolphin S The future of DIY antifouling is still unknown. Product regulations are likely to change significantly over the next few years due to the growing concern over what antifoul paints are doing to marine life by leeching biocides into the ecosystem. Posted on 6 Apr 2018
Transform and Protect Your Boat
Three Solutions from Grapefruit We are now into the final stretch of winter and it's not long to go until boating season starts. It's important to get your boat ready after it's long winter's nap. Posted on 20 Feb 2018