Please select your home edition
Musto 2017 728x90 Superhuman

Musto launches official 2017/18 Volvo Ocean Race collection and reveals sustainability plans

by Musto 14 Jul 2017 18:02 BST 14 July 2017
Vestas 11th Hour Racing in training with the new Musto collection © Will Suto / Volvo Ocean Race


Musto, the world's leading Sailing, Country and Adventure brand, today unveils the new Official Volvo Ocean Race Merchandise Collection, using imagery captured in partnership with Vestas 11th Hour Racing and leading team members Charlie Enright & Mark Towill.

The release of the new range also marks a major milestone for the Musto business, as the brand continues to make major innovations to drive greater sustainability in its global business operations.

Vestas 11th Hour Racing challenged Musto to reduce the environmental impact of the plastic packaging used to deliver garments. Volvo Ocean Race veteran Bouwe Bekking, set to take on his eighth race as skipper of Team Brunel, has talked extensively of the environmental impact of plastic polluting our oceans and Musto recently committed to finding a more sustainable packaging alternative.

Musto made this commitment in spite of the considerable operational challenges it posed. The brand committed to exploring ways of making savings without jeopardising the quality of goods that customers receive.

Working with Vestas 11th Hour Racing and the sustainability team at the Volvo Ocean Race, Musto identified that 'pre-consumer waste' was an area in which efficiencies could be made. This is waste generated in a manufacturing plant through the production of carrier bags, such as punch out holes and trimmings from measuring out plastic.

This is normally sent to waste, but after thorough investigation, it was found that this plastic could be used as part of garment bags for delivery. This now means all Musto garment bags are 100% recyclable and are made from 30% recycled material.

In addition, and after an extensive feasibility study, the manufacturing team also discovered that by adding a single fold to the garment delivery bags, the size could be reduced by 40% without any impact on product quality. These two initiatives will reduce the weight of plastic used in the manufacture, packaging and delivery of Musto goods by 70%.

Musto has committed to rolling out these innovations for packaging on all product ranges in 2018. This will save 11 tons of plastic a year, the equivalent of over 61,000 plastic bottles, from 2018 and Musto have appointed an Acting Sustainability Officer, Annaleigh Hockaday, to oversee the process and drive for further developments in this area.

Petra Carran, Head of Marketing at Musto comments, "We are excited to partner with the Volvo Ocean Race in producing the most innovative and sustainable collection to date and hope our range will help raise awareness of ocean health. We are proud of the sustainability innovations we have made in the past six months and remain committed to further exploring this area in the future."

Mark Turner, CEO of the Volvo Ocean Race commented, "Volvo Ocean Race has always been the ultimate test of a team in professional sport and partnering with Musto to make these changes reflects our commitment to sustainability, particularly, plastic pollution and out programme to help 'Turn the Tide on Plastic'."

Related Articles

Win Musto kit & training session
Hit Refresh! Clothe your team at Lendy Cowes Week Lendy Cowes Week has earned international acclaim as the world's best-known sailing regatta. Musto is proud to be the Official Clothing Supplier to the event, as well as sponsoring the Young Skipper Trophy for 2018. Posted on 14 Jul
Extend your limits
Musto provides five National Sailing Teams with the inside edge Musto's captivating new film, Extend Your Limits, explores the psychology of dedicated dinghy athletes on their journey towards Tokyo 2020. The film release accompanies the news that Musto will be supporting a remarkable total of 5 national sailing teams. Posted on 31 May
Spend more time outdoors with Musto!
Make lasting memories from sunrise to sunset Spend more time outdoors. Make lasting memories. Musto shorts feature incredible UV treatments that protect your skin. Wicking fabrics that keep you dry and fresh. And exceptional style, from sunrise to sunset. Posted on 17 May
Suns out. UVs out.
Kit to protect your skin from Musto Sunshield joins the Musto UV Fast Dry Collection, featuring pieces with a UPF rating and a highly wicking construction. Experience ultimate comfort and protection in one. Posted on 15 May
Musto's sell-out Effortless Collection returns
Innovative anti-crease fabric can be worn straight from the suitcase Style without the struggle. Musto's Effortless Collection: a sell-out collection that allows you to be dressed to impress at every destination, straight from your suitcase. Musto's innovative anti-crease fabric is the smart way to dress. Posted on 19 Apr
Beat the rain with Musto
The jackets you need this spring Don't let the rain stop you. Embrace the outdoors this spring. Layer up in Musto's lightweight BR1 waterproof jackets. Posted on 9 Apr
Musto: Jacket up
Buy a jacket and get 20% off the rest of your order Buy one Jacket at full price and receive 20% off the rest of your order. Full price items only. Offer valid March 30th 2018 - April 2nd 2018. Posted on 31 Mar
Travelling this Easter? Take Musto with you
Leave it all behind while leaving nothing behind Leave it all behind while leaving nothing behind. Wherever the journey takes you this long weekend, do it with Musto's Luggage Collection. Posted on 22 Mar
The one jacket you need
From coast to city. The Musto BR1 Inshore jacket Smart, sleek styling. Superior weatherproof protection. Engineered to excel. The Musto BR1 Inshore jacket: effortlessly versatile. Posted on 18 Mar
Musto and P&B all set for the RYA Dinghy Show
Teaming up again at the show and in the Musto P&B Race Team P&B and Musto are again teaming up at the RYA Dinghy Show, and through the Musto P&B Race Team for the 2018 season. We spoke to Nick Houchin, International Marketing Manager for Sailing at Musto, and Dave Wade, Commercial Director at P&B. Posted on 26 Feb