Please select your home edition
Edition
Barton Marine 2019 728x90
Product Feature
Navigation: A Newcomer’s Guide by Sara Hopkinson
Navigation: A Newcomer’s Guide by Sara Hopkinson

HUGO BOSS and Alex Thomson Racing shortlisted in BT Sport Industry Award

by Alex Thomson Racing 1 Mar 2017 14:24 GMT 1 March 2017
- HUGO BOSS and Alex Thomson Racing shortlisted for BT Sport Industry Award © Cleo Barnham

The partnership between HUGO BOSS and Alex Thomson Racing has been shortlisted in the 2017 BT Sport Industry Awards for 'Team or Individual Sponsorship of the Year'.

The awards, which take place annually, recognise the 'best of the best' sporting activations, agencies, campaigns, events, sponsorships and more.

2016 was a standout year for the HUGO BOSS and Alex Thomson Racing partnership, one which included the release of The Skywalk – the third instalment in a trilogy of stunts executed by British sailor Thomson, which was viewed by millions of people worldwide – as well as the start of the skipper's quest in the non-stop, solo, round the world Vendée Globe race.

The partnership, which was forged more than 12 years ago, is one of the most coveted in the world of sailing. In recent years, together, HUGO BOSS and Alex Thomson have developed a reputation for pushing boundaries, inspiring consumers, and making the seemingly impossible, possible.

Alex Thomson Racing CEO, Stewart Hosford said: 'It's an honour to be nominated once again for another BTSIA. We are up against some of the toughest competition in sport and I hope our efforts to promote our title sponsor HUGO BOSS last year will lead to us being as successful as we were in 2015 with our mastwalk campaign.'

Marco Aukofer, Global Sports Sponsorship Manager at HUGO BOSS, said: "Our sponsorship activation within sailing has been exceptional in 2016 and our most successful sponsorship year to date. We have reached new audiences through striking campaigns and have communicated our brand in the best possible light to the potential new BOSS customer. We are therefore delighted that the work we have delivered has been recognised in this way."

The awards will take place on Thursday, April 27th and will see more than 1,750 major players from the world of sport, business and entertainment come together to celebrate the standout work from across the sporting world.

In 2015, HUGO BOSS and Alex Thomson Racing were awarded 'Best Use of PR' at the BT Sport Industry Awards for 'The Mastwalk' campaign. It is hoped that, on April 27th, they can add a second award to that list.

Related Articles

Alex Thomson awarded top honour by French Embassy
Presented with the prestigious French National Order of Merit British skipper, Alex Thomson, has been awarded the prestigious French National Order of Merit ("Ordre national du Mérite") by French Ambassador to the United Kingdom, Jean-Pierre Jouyet. Posted on 14 Jun
Alex Thomson Racing to launch new Hugo Boss boat
Confirms October debut in Transat Jacques Vabre Designed by Alex Thomson Racing and French naval architects VPLP, the new HUGO BOSS boat is currently being constructed by world renowned British boat builder Jason Carrington and his team on the south coast of the UK. Posted on 20 May
Sunshine and sailing in Rio de Janeiro
Alex Thomson and the HUGO BOSS yacht together in Brazil Following a 12 day long delivery from Antigua – where HUGO BOSS was berthed over the Christmas and New Year period – the crew arrived in Rio to a warm reception from Brazilian fans. Posted on 16 Mar
Alex Thomson breaks 24 hour distance record
539.71 nautical miles in a 60ft monohull British skipper Alex Thomson and his crew have officially broken the 24 hour distance record for a 60ft Monohull. Posted on 25 Oct 2018
Ground-breaking technology partnership
NOKIA and Alex Thomson Racing make announcement Nokia, a global leader in creating the technologies that connect the world, together with its world-renowned industrial research and innovation engine was today announced as Technology Partner to UK-based sailing team Alex Thomson Racing. Posted on 30 Sep 2018
Alex Thomson Racing appoints Carrington Boats
To build team's new IMOCA 60 race boat British sailing team, Alex Thomson Racing, has announced that it will build a brand new IMOCA 60 race boat in the south of England. The boat, HUGO BOSS, will be constructed by Carrington Boats. Posted on 27 Jun 2018
HUGO BOSS sending it!
Epic footage from off the coast of Portugal Some epic footage filmed off the coast of Portugal and hitting a staggering 33.2 knots in rough seas, HUGO BOSS was really sending it! Posted on 25 Nov 2017
HUGO BOSS backs Alex Thomson Racing
For Vendée Globe 2020 Today we're pleased to announce that our long-term sponsor, HUGO BOSS, has extended its partnership with the team for a further four years, in a deal that will take us through to the end of 2021. Posted on 16 Nov 2017
Alex Thomson returns to racing action
In the Rolex Fastnet Race Six months after his historic second place finish in the Vendee Globe, British sailor Alex Thomson will return to offshore racing on Sunday 6th August, competing in his tenth Fastnet Race. Posted on 4 Aug 2017
Crowds welcome Alex Thomson home
After his achievements in the Vendée Globe Alex Thomson was welcomed home today by crowds of people who gathered to celebrate the sailor's record breaking effort in the prestigious Vendée Globe, widely renowned as one of sport's toughest challenges. Posted on 11 Feb 2017