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Americas Cup expands digital outreach with new mobile app & website

by 34th America’s Cup media 22 Aug 2012 10:04 BST 22 August 2012
The new AC mobile application America’s Cup © AC34

The 34th America's Cup is expanding and enhancing its digital outreach with a new app for iOS and Android devices, as well as a re-launched website and a new Digital Boathouse, which will be on site in the AC Village in San Francisco.

The new AC mobile application America's Cup, which is free and available in the iTunes app store (soon to come for Android), features content such as latest news, results, videos and event schedules, but it's the delivery of the real-time live action that promises to take the mobile race viewing experience to new levels.

Optimized to run on mobile platforms, the Americas Cup 3D Viewer, driven by data accurate to within an inch from LiveLine, will now also provide direct access to live audio from your favorite teams on the water as well as live race commentary. Future development plans include new levels of Augmented Reality and access to the live on board cameras.

"Spectators can now access live data on their mobile devices coming directly from the boats they are watching racing in front of them," says Stephen Barclay, CEO of the America's Cup. "We will continue to develop technologies like this to bring this sport to life in an informative and entertaining way."

Last week, the America's Cup website,, was re-launched with a new design. The new site is easier to navigate and allows the teams to express their identities more creatively. Enhancements, including a mobile site, will continue to be made to the new website to incorporate the latest in social media and web technology.

Fans who attend the AC World Series in San Francisco will be able to participate in the Digital Boathouse, a multimedia studio set up in the AC Village where fans and media can engage in real-time, accessing original content and starting conversations around the racing.

Content created on site will be distributed across multiple digital channels including YouTube, Facebook, Twitter, Google+ and Instagram, while sailor Torvar Mirsky will act as the Boathouse host, interviewing key guests, moderating off and online conversations, and hosting video segments.

Racing on Thursday through Sunday (2:00 pm PDT start time from Thursday through Saturday at 11:30 am PDT on Sunday) will be broadcast live around the world on the America's Cup YouTube channel (subject to territorial broadcast restrictions). On television, coverage is available Thursday through Saturday throughout the Bay Area on NBC Bay Area 11.2, and in California on Comcast Sportsnet California. The Sunday finale will be broadcast live, coast to coast in the United States, on NBC from 11:30 am PDT.

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