Please select your home edition
Edition
Allen Brothers

Americas Cup expands digital outreach with new mobile app & website

by 34th America’s Cup media 22 Aug 2012 10:04 BST 22 August 2012
The new AC mobile application America’s Cup © AC34

The 34th America's Cup is expanding and enhancing its digital outreach with a new app for iOS and Android devices, as well as a re-launched website and a new Digital Boathouse, which will be on site in the AC Village in San Francisco.

The new AC mobile application America's Cup, which is free and available in the iTunes app store (soon to come for Android), features content such as latest news, results, videos and event schedules, but it's the delivery of the real-time live action that promises to take the mobile race viewing experience to new levels.

Optimized to run on mobile platforms, the Americas Cup 3D Viewer, driven by data accurate to within an inch from LiveLine, will now also provide direct access to live audio from your favorite teams on the water as well as live race commentary. Future development plans include new levels of Augmented Reality and access to the live on board cameras.

"Spectators can now access live data on their mobile devices coming directly from the boats they are watching racing in front of them," says Stephen Barclay, CEO of the America's Cup. "We will continue to develop technologies like this to bring this sport to life in an informative and entertaining way."

Last week, the America's Cup website, www.americascup.com, was re-launched with a new design. The new site is easier to navigate and allows the teams to express their identities more creatively. Enhancements, including a mobile site, will continue to be made to the new website to incorporate the latest in social media and web technology.

Fans who attend the AC World Series in San Francisco will be able to participate in the Digital Boathouse, a multimedia studio set up in the AC Village where fans and media can engage in real-time, accessing original content and starting conversations around the racing.

Content created on site will be distributed across multiple digital channels including YouTube, Facebook, Twitter, Google+ and Instagram, while sailor Torvar Mirsky will act as the Boathouse host, interviewing key guests, moderating off and online conversations, and hosting video segments.

Racing on Thursday through Sunday (2:00 pm PDT start time from Thursday through Saturday at 11:30 am PDT on Sunday) will be broadcast live around the world on the America's Cup YouTube channel (subject to territorial broadcast restrictions). On television, coverage is available Thursday through Saturday throughout the Bay Area on NBC Bay Area 11.2, and in California on Comcast Sportsnet California. The Sunday finale will be broadcast live, coast to coast in the United States, on NBC from 11:30 am PDT.

Related Articles

America's Cup: A seismic shift for sailing
For the first time in its 174-year history, female sailors will be mandated onboard AC75s This week's announcement from the America's Cup felt momentous. For the first time in its 174-year history, female sailors will be mandated onboard AC75s at the pinnacle of our sport. Posted on 15 Aug
America's Cup: A "ground breaking" partnership
An innovative Protocol for the 2027 America's Cup has been agreed between RNZYS and RYS An innovative 11th hour Protocol for the 2027 America's Cup has been agreed between the Challenger of Record and the Defender. It creates a commercial framework for the current and future Cups, eases nationality rules, and has a quota for female sailors. Posted on 12 Aug
America's Cup impasse close to resolution.
The impasse over the Protocol is expected to be resolved next week - meeting in Auckland. The impasse over the Protocol for the 38th America's Cup is expected to be resolved, one way or the other, next week, with a meeting of the parties in Auckland. Posted on 9 Aug
America's Cup: Naples first taste of the Cup
The America's Cup came to Naples in 2012 and 2013 for two of the most memorable regattas. The America's Cup World Series, a multi-city series in the lead up to the 2013 America's Cup regatta in San Francisco, came to Naples in 2012 and 2013 for two of the most memorable regattas. Posted on 7 Aug
America's Cup: Luna Rossa's beginning
Continuing the walk down memory lane with the past America's Cups and Italy's involvement. Continuing the walk down memory lane with the past America's Cups and Italy's involvement as a Challenger, in particular. This one looks at six times challenger, Luna Rossa from the team's beginnings to the 2024 campaign. Posted on 4 Aug
America's Cup: Italy's five boat Challenge
‘Il Moro di Venezia', a five-boat programme left no stone unturned The transition from colourful and applauded challenges of 1983 and 1987, to Challengers for the XXVIII America's Cup in San Diego, was a pivotal moment in the history of Italy in the competition. Posted on 23 Jul
America's Cup: Azzurra Challenge
Azzurra's 1983 debut turned Italian sailing into a national interest. Italy has one of the most passionate and enduring histories in the America's Cup. Azzurra's 1983 debut turned Italian sailing into a national interest. Posted on 15 Jul
America's Cup: Luna Rossa to sail for Naples club.
Italian Challenger Luna Rossa will contest the next America's Cup as the team of a Naples club. Italian Challenger Luna Rossa will contest its seventh America's Cup as the team of the Circolo del Remo e della Vela Italia of Naples, as club that is new to the America's Cup. Posted on 10 Jul
K-Challenge gives opinion on proposed Protocol
Why the 38th edition could usher in a new era for the America's Cup Stephan Kandler and Bruno Dubois, Co-CEOs of K-Challenge, jointly stated: “The provisional Protocol published on 23 May 2025 by Defender Emirates Team New Zealand is an important step forward for the America's Cup." Posted on 4 Jul
America's Cup - #3 Finish Line
The Cup is still undecided. And somewhere, in one last simulation, the universe holds its breath. The Cup is still undecided. And somewhere, in one last simulation, the universe holds its breath. Step into the last leg. This is where legends break — or rise. Posted on 23 Jun