Please select your home edition
Edition
P&B 2019 - Leaderboard

PUMA Ocean Racing wins European Sponsorship Award

by Bridgid Murphy 26 Nov 2009 07:53 GMT

The Sportlifestyle company PUMA is proud to announce they have received the European Sponsorship Award for the best International Sponsor campaign for their effort during the Volvo Ocean Race. PUMA was short-listed for two categories; business to consumer and international.

PUMA, with their PUMA Ocean Racing team, was the only business to consumer company to participate in the Volvo Ocean Race 2008-2009. PUMA brought their mobile pop-up stores to all eleven ports, and PUMA City to Alicante, Spain and Boston, Massachusetts. PUMA City is A tour de force of architecture and design, the massive 11,000 square-foot structure is made from twenty-four, forty-foot long steel shipping containers, each weighing in at eleven tons. Built in China and designed to be a mobile unit In addition to retail efforts, PUMA also engaged consumers through social networking channels such as a blog, Facebook, YouTube, Twitter and an iPhone application.

PUMA’s Volvo Ocean Race campaign was the most innovative marketing campaign ever taken on by the company. With their eye-catching boat il mostro, PUMA was able to secure the greatest media exposure of all the individual boats, a great accomplishment for a single boat team. PUMA Ocean Racing received the most television coverage and the second most print coverage.

“It’s a real honor to be nominated for this award,” said Antonio Bertone, Chief Marketing Officer. “We entered into the sailing category with the overall goal of making sailing inclusive and inviting new people into the sport. Our PUMA Ocean Racing team brought sailing to places in the world that have never seen sailing as an extreme, competitive sport. Our entry into the Volvo Ocean Race helped us show the world we’re serious about sailing and are committed to this new category.”

PUMA has entered a new premium category for sailing and was the only Sportlifestyle company to participate in the Volvo Ocean Race 2008-2009, where PUMA’s il mostro boat won an impressive 2nd place finish. Alongside PUMA’s entry in the Volvo Ocean Race, PUMA launched a full range of marine clothing and apparel, from offshore sailing gear to onshore lifestyle fashion. The PUMA Sailing Performance collection was developed and tested by the PUMA Ocean Racing team itself, and was worn by the team throughout the Volvo Ocean Race 2008-2009. The PUMA Sailing Lifestyle collection takes inspiration from the sport.

Related Articles

Racing with purpose for Ocean Health
A visionary partnership with 11th Hour Racing The Ocean Race is building on its position as the sustainability leader in global sport by announcing a visionary partnership with 11th Hour Racing -- the largest of its kind in sport. Posted on 22 Apr
The Ocean Race: 'This is a special race'
Kiwi Race veteran Tony Rae on working with Bianca Cook's NZ-flagged campaign Kiwi Race veteran Tony Rae on working with Bianca Cook's NZ-flagged campaign – and why The Ocean Race means so much to New Zealand. Posted on 18 Apr
Herrmann looks to take on fully crewed challenge
German sailor plans to be on the start line of the 2021-22 edition German sailor Boris Herrmann has plans to be on the start line of the 2021-22 edition of The Ocean Race. Posted on 15 Apr
Tribute to John Fisher lost in the Southern Ocean
A tribute to John Fisher, a gifted sailor, a generous man and a friend we all miss One year ago today, the unimaginable happened to Team Sun Hung Kai/Scallywag. Today, we celebrate a tribute to John Fisher, a gifted sailor, a generous man and a friend we all miss. Posted on 26 Mar
The Ocean Race: New race team set to enter
The Mirpuri Foundation announced they will be entering a race team in The Ocean Race As part of the launch of The Ocean Race broadcast live from Alicante, Paulo Mirpuri of the Portuguese based The Mirpuri Foundation announced they will be entering a team, rather than just sponsoring an entry. Posted on 24 Mar
The Ocean Race: Duo want to revive Kiwi legacy
The Volvo 65 is an excellent opportunity to attract younger generation Kiwi sailors Bianca Cook, who sailed aboard the mixed crew entry Turn the Tide on Plastic in the 2017/18 Volvo Ocean Race voiced her interest in promoting a Kiwi entry, Friday morning (NZT) during the global launch for The Ocean Race from Alicante, Spain. Posted on 23 Mar
The Ocean Race: Fresh look to intended Kiwi entry
Bianca Cook and Tony Rae have teamed up to launch a NZ flagged entry in The Ocean Race Tony Rae, one of the veterans of the Volvo Ocean Race has teamed up with Bianca Cook, who crewed on Turn the Tide on Plastic in the 2017/18 VOR to enter a New Zealand team in the 2021/22 in the next edition of the Round the World race. Posted on 21 Mar
The Ocean Race enters new era
New brand identity revealed The Ocean Race revealed its new brand identity and confirmed two team entries during an online launch event hosted in Alicante, Spain. Posted on 21 Mar
Big price tag forecast for new The Ocean Race boat
Veteran VOR skipper says new "The Ocean Race" boat has €24-25m pricetag Weekly French language sailing newsletter "Tip and Shaft" features an interview with veteran Volvo Ocean race skipper Bouwe Bekking on his options for the next fully crewed around the world race, now labelled "The Ocean Race". Posted on 23 Feb
The Ocean Race bags hat-trick of shortlists
For prestigious industry-selected sport awards The Race has been nominated for prizes by sports industry selectors in a trio of areas – Fan or Community Engagement Award, Cutting Edge Sport Award, Social and Sustainable Development Award – following a record-breaking 2017-18 edition. Posted on 22 Feb