Helly Hansen becomes Bluesign member
by Helly Hansen / ADPR 31 Oct 2008 21:25 GMT
Sportswear performance brand, Helly Hansen has announced that it has become the first Scandinavian brand to become a Bluesign member. Bluesign was founded in the year 2000 and aims to put a reliable and proactive tool at the disposal of the textile production industry. Helly Hansen will be using the Bluesign standard to manage all environmental health and safety (EHS) issues.
As a Bluesign member, Helly Hansen will aim improve upon its commitment to sustainability and Corporate Social Responsibility (CSR). The brand will benefit from practical solutions regarding EHS issues, alongside assistance in the implementation of manageable EHS guidelines and general supply chain management.
Richard Collier, Global Vice President of Product at Helly Hansen says, “Helly Hansen is proud to be the first Scandinavian brand to become a Bluesign member. Sustainability is vital to the future of the sporting good’s industry and Helly Hansen fully supports Bluesign’s initiatives. By combining Bluesign’s environmental, safety and CSR expertise with the purchasing power and sustainable commitment of major brands such as Helly Hansen, we will create a highly beneficial change within our supply chains.”
In order to become a Bluesign member, brands must be committed to sustainability and CSR. Helly Hansen will follow a clear environmental policy which will lead to concrete solutions and improvements to processes. Part of this environmental strategy is to actively advance the implementation of the Bluesign standard in the brand’s supply chains. These progressive actions will enable the company to proactively strengthen its position on the market and to communicate its commitment to reduce its environmental footprint towards the customer.
Helly Hansen began this commitment in early 2008 with the launch of its Ekolab R&D project, created to try out new sustainable design and manufacturing processes, discover ways to address environmental sustainability and to help reduce its impact on the planet. As an early result, Helly Hansen is eliminating harmful PTFE from the waterproof breathable membranes in all of its products, introducing fluorocarbon-free DWR coatings, incorporating recycled fabrics, and pursuing minimalist design practices that reduce the need for excess resources.
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