Please select your home edition
Edition
Leaderboard brokerage

Kingfisher extends sponsorship of Yachtswoman Ellen MacArthur

by Kingfisher Media on 22 Feb 2001
Kingfisher plc today announced that it is to continue its sponsorship of record-breaking round-the-world yachtswoman Ellen MacArthur for at least the next 12 months.

Kingfisher Chief Executive Sir Geoffrey Mulcahy said: 'Ellen’s remarkable success in the sailing world’s toughest challenge was a fantastic achievement that exceeded all expectations, both for her and for Kingfisher. Our main aim in sponsoring Ellen was to raise Kingfisher’s profile, particularly in Europe, and I believe we have gone a long way to achieving that.

'Ellen is an inspiration to all 130,000 people working in Kingfisher, and we see parallels between her international ambition and our own. We’re delighted to be continuing our relationship with Ellen and relish the opportunity to contribute to her future success.'

Mark Turner, Ellen’s manager, said: 'Kingfisher believed in Ellen when no other organisation was interested in a major sponsorship. Without the Group’s support none of this would have been possible. We’re extremely pleased to extend the partnership, and are determined to build on the success of the Vendée Globe.'

Details of the renewed sponsorship deal – which will see Ellen and her successful Vendée Globe yacht Kingfisher continue to sail competitively under the banner of the European retail group – are currently being finalised and will be available in March.


Kingfisher plc is one of Europe’s leading retailers, operating principally through its two international businesses in DIY and electricals and its UK-focused general merchandise business. The company employs more than 130,000 people in over 2,900 stores across 15 countries and has some of the best known retail brands in Europe, including B&Q, Castorama, Comet, Darty, BUT, Woolworths and Superdrug among others.

Related Articles

SailGP: Racing on the Edge // Life Lessons
Sir Ben Ainslie knows a thing or two about lessons that can be applied to life as well as sport As the most decorated sailor in Olympic history, Sir Ben Ainslie knows a thing or two about lessons that can be applied to life as well as sport.
Posted today at 6:00 pm
GAMES 1 Marblehead Open at Chipstead
Conditions didn't look good on arrival Conditions didn't look good for competitors arriving for the first 2022 GAMES event at Chipstead on such a foggy, cold and windless morning.
Posted today at 5:58 pm
A really good news story for sailing
Demonstrating how sailing can benefit in the long-term from the boating boom For sailing to benefit in the long-term from the boating boom of the past couple of years, then inclusivity, accessibility and a welcoming environment are three of the key pillars to realising increased participation.
Posted today at 5:30 pm
Dun Laoghaire Frostbite Series 2 Day 4
Difficult day on the water... for all! From as early as Thursday evening, the wind forecast for Sunday afternoon and the Viking Marine sponsored Frostbites was dodgy, 3 knots gusting four was the prediction! By Saturday that had improved slightly to 6knots gusting to 8.
Posted today at 5:22 pm
Entries open for the Maxi Yacht Rolex Cup 2022
The event reaches its 32nd edition at Yacht Club Costa Smeralda Entries have officially opened today for the Maxi yacht Rolex Cup, an event organised with the support of longstanding partner Rolex and in collaboration with the International Maxi Association.
Posted today at 3:22 pm
Third Cascais SB20 Winter Series overall
Victory went to the British Xcellent team of John Pollard, Jack Wetherell and Henry Wetherell In the lead of the championship, at the end of the first day, was the French crew, Skin in the Game, captained by Edward Russo with Gilles Favennec and Jonathan Lobert after debuting with two wins and a fifth.
Posted today at 2:37 pm
RORC Transatlantic Race Day 16
Thrilling finish for Scarlet Oyster On the 16th day of the 3,000-mile race, Ross Applebey's Oyster 48 Scarlet Oyster (GBR) came in sight of Grenada - peeling to a reaching kite in a dash for the line and in with a chance of snatching overall victory from the 100ft Maxi Comanche.
Posted today at 2:33 pm
Bembridge Illusion Bill's Barrel 2022
Post racing quiz decides any tied placings The Notice of Race for the annual Bill's Barrell sponsored by Bill Daniels with support from Goddards Brewery with its tongue in cheek mischievousness is always awaited with baited breath and this year's version was no exception!
Posted today at 1:14 pm
RYA Women's Winter Match Racing Champ entry open
A combination of close racing and an opportunity for women to race with and against friends Entries are invited for the RYA Women's Winter Match Racing Championship as teams get set for the #rockupandrace event at Weymouth & Portland National Sailing Academy.
Posted today at 1:04 pm
Seldén SailJuice Winter Series King George Gallop
Gilbert Gallops to victory in 3-way photo finish Roger Gilbert & Ben McGrane win the sell-out King George Gallop, their second victory in this season's Seldén SailJuice Winter Series. This evening at 7pm is the online prizegiving via Facebook Live...
Posted today at 11:36 am