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RS aero Y&Y test

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Rupert View Drop Down
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Post Options Post Options   Quote Rupert Quote  Post ReplyReply Direct Link To This Post Topic: RS aero Y&Y test
    Posted: 07 Sep 14 at 8:13pm
I would have loved to see a test comparing Aero, D Zero and Laser, rather than just a text box about the others.
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Post Options Post Options   Quote E.J. Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 8:27pm
Hmmm, there was a mag that used to do that sort of thing. It was absorbed into y&y with the promise of continuing the 'Dinghy' ethos. Jump forward several years and its hard to spot the dinghy article in amongst the big boat gazing and wristwatch ads.
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Post Options Post Options   Quote iGRF Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 8:54pm
Well, I've been trying to persuade a colleague to launch a more 'dinghy, racey, performance sailing magazine' focused more on kit, boat tests, trick bits when they come out, but he needs me to produce five grand advertising to break even and I'm not sure the companies that engage in this market are up for that level of ad spend even collectively.

Which is a shame, because I'm sure a cross sold high image performance mag would be great to promote the sport to a younger market. This guy has seventy-five thousand apps downloaded across kite and bike sports types and his normal click rate is around twice that.

We're still talking, but it's lots of work.
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Post Options Post Options   Quote Rupert Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 9:06pm
Anyone remember Fast Boat? Loved it, but how many issues happened? And that was pre internet.

Is a paper mag really of interest to the facebook generation (a generation that is at least 60 years wide, it ha to be said) when everything in it has already been reported on/discussed on the internet way before anyway?

I still have a Y&Y subscription, but only 1) out of habit 2) to support the only magazine in the slightest bit interested and 3) because every now and again there is a really good article, very often about an aspect of sailing I don't know too much about.
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Do Different View Drop Down
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Post Options Post Options   Quote Do Different Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 9:57pm
Printed magazines, really? So expensive now, little change from a fiver, very rarely buy one on any topic nowadays and if I do I am usually disappointed and annoyed with myself at the waste of money and paper.

Now for me a more attractive matter would be a good website updated weekly with credible technical articles and high resolution images at a subscription surely much less than printed copy would require.  


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Post Options Post Options   Quote davidyacht Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 10:36pm
Can you still get Yachting and Boating Weekly?  Great mag.
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Post Options Post Options   Quote Null Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 10:46pm
Originally posted by Do Different

Printed magazines, really? So expensive now, little change from a fiver, very rarely buy one on any topic nowadays and if I do I am usually disappointed and annoyed with myself at the waste of money and paper.

Now for me a more attractive matter would be a good website updated weekly with credible technical articles and high resolution images at a subscription surely much less than printed copy would require.  



Fiver expensive, some people pay £8 for a packet of fags nowadays?? I love a good magazine and I'm happy to pay a fiver for it once a month.  Sadly we dont ave one anymore, havnt for some time.  
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Post Options Post Options   Quote Null Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 10:50pm
Originally posted by iGRF

Well, I've been trying to persuade a colleague to launch a more 'dinghy, racey, performance sailing magazine' focused more on kit, boat tests, trick bits when they come out, but he needs me to produce five grand advertising to break even and I'm not sure the companies that engage in this market are up for that level of ad spend even collectively.

Which is a shame, because I'm sure a cross sold high image performance mag would be great to promote the sport to a younger market. This guy has seventy-five thousand apps downloaded across kite and bike sports types and his normal click rate is around twice that.

We're still talking, but it's lots of work.

Clap  Good post Graeme, it must be very hard especially if the likes of rs who have the resource to spend don't support the only magazine that vaguely promotes dinghy sailing!....even with 9 star reviews!
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Post Options Post Options   Quote Roger Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 10:52pm
Originally posted by iGRF

Well, I've been trying to persuade a colleague to launch a more 'dinghy, racey, performance sailing magazine' focused more on kit, boat tests, trick bits when they come out, but he needs me to produce five grand advertising to break even and I'm not sure the companies that engage in this market are up for that level of ad spend even collectively.

Which is a shame, because I'm sure a cross sold high image performance mag would be great to promote the sport to a younger market. This guy has seventy-five thousand apps downloaded across kite and bike sports types and his normal click rate is around twice that.

We're still talking, but it's lots of work.


Well according to the latest (2014) media pack/rate card that £5k would buy you a double page spread in Y&Y magazine

http://chelseamagazines.com/files/download/256/Marine_Media_Pack_2014.pdf

Although anybody who buys print advertising knows you never pay the full quote!!!


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Post Options Post Options   Quote iGRF Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 11:40pm
Well in our game the going rate for full page A4 colour ROP (Run of Print, which means positioned at the mags discretion) was anything from £5-800 depending on your regularity and negotiating power, double spreads go for about 12-1500 and you pay more the further forward you position, Outside back used to be £800 to a Grand. Bike Mags before the recession used to charge a lot more, in the days before Future publication hit the wall.

The Online page turning plus videos, like iksurf or imbike he pretty much developed, so an ipsboat type thing would not be difficult to roll out using templates already fixed, the key is content, then I can promise instant exposure to that 150,000 click base, if it were me I'd not just line up the Aero & Zero, I'd chuck things like the new Supernova & that tasty looking Rooster Streaker and a modern Solo into the mix. Then I'd be all over that Aardvark rocket (not the slime green one) and some of those other tricked out boats you see at the dinghy show, I'd like a go in that Aura and have a bit of that exposed to a wider audience, that was a tragedy that a polished looking product like that evaporated into the ether.
Most of the rest of the world that carry out their action lifestyle lives have no idea these things even existed and if you want to market a sport, you need to market the sausage as well as the sizzle, and to do that you need a mag that sell both it and the sport it represents to a wider audience.
I have talked about it to Martin at RS and Rodney and a few others I run into now and again, but that's all it has been until now just talk, we've all had such a battering in this recession, calling us risk averse is a bit of an understatement.

Edited by iGRF - 07 Sep 14 at 11:41pm
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