Edition
Boats for sale
| Laser 140101 Tynemouth |
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| Laser 28 - Excellent example of this great design Hamble le rice |
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| Laser 161752 Tynemouth |
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List classes of boat for sale |
RYA or new organisation |
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JimC 
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Joined: 17 May 04 Location: United Kingdom Online Status: Offline Posts: 6662 |
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 Topic: RYA or new organisationPosted: 26 Apr 17 at 7:08am |
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Improving all the time at my club I'm happy to say. |
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transient
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Joined: 21 Aug 12 Online Status: Offline Posts: 715 |
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Posted: 26 Apr 17 at 10:43am |
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deleted
Edited by transient - 26 Apr 17 at 10:46am |
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transient
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Joined: 21 Aug 12 Online Status: Offline Posts: 715 |
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Posted: 26 Apr 17 at 10:46am |
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Jolly good. Just out of interest, does anyone know how much the RYA spend on PY development/admin and associated resources? |
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423zero
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Joined: 08 Jan 15 Location: United Kingdom Online Status: Offline Posts: 3420 |
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Posted: 26 Apr 17 at 1:21pm |
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Talking about money, how much would advertising cost ? giving equivalent coverage for RYA that they get from Olympics.
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turnturtle
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Joined: 05 Dec 14 Online Status: Offline Posts: 2538 |
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Posted: 26 Apr 17 at 1:39pm |
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it would all depend on engagement objective - is the aim to raise awareness per capita? Or to increase participation? If it's the former - then a cost per slot for a TV ad during say, Coronation Street is roughly (very roughly!!!), £50k. Typically 7.8 million viewers per episode, but of course the metrics are different now as fair proportion watch on demand (guaranteed engagement) or via a hard disk catch up (where you can FFWD the adverts, therefore zero engagement). If it's the latter - then £50k spent on a 12 boat trailer and 12 Aeros or 24 Neos could be put to VERY good use around the country on a tour to encourage people to actually try it.... hit the parks with big enough lakes during summer would be a great way to start. You can't get more 'grass roots' than sailing on the Serpentine or its equivalents around the country, especially if local clubs provide some man power to support the effort. I would suggest that any marketing return from the Olympics is far more in line with the Corrie advert, i.e. it might raise awareness, but I doubt it has much impact on actual participation, even initial trial sails. Edited by turnturtle - 26 Apr 17 at 1:43pm |
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Eisvogel
Posting king 
Joined: 09 Dec 16 Location: Birmingham Online Status: Offline Posts: 135 |
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Posted: 26 Apr 17 at 2:58pm |
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Are you actively promoting it? Or is it happening by itself? Would be interested to hear if you have any advice on how to improve diversity! |
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Enterprise 20361 (Eisvogel), Laser 102727 (Halcyon), Laser 121986
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JimC
Really should get out more
Joined: 17 May 04 Location: United Kingdom Online Status: Offline Posts: 6662 |
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Posted: 26 Apr 17 at 3:40pm |
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I'm not directly involved: only see the results.
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423zero
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Joined: 08 Jan 15 Location: United Kingdom Online Status: Offline Posts: 3420 |
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Posted: 26 Apr 17 at 4:59pm |
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Eisvogel, my club is in Sandwell Valley, we have several thousand a day minimum walk through on any given Saturday,at least half immigrants, we have had no interest to our advertising.we do have 1 Asian member,she came with a member though not from any attempt by us, plus a polish family, that's it.
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iGRF
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Joined: 07 Mar 11 Location: Hythe Online Status: Offline Posts: 6499 |
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Posted: 26 Apr 17 at 6:47pm |
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There were a dozen young people out at our club last night freezing their butts learning to SUP a few of them were recently moved down DFLs enjoying time out after work on the sea. There were only six of us left Windsurf Racing (And the rate I'm going that will soon be 5) They will be down every week because a young enthusiastic girl as taken it up on herself to profit by setting up a SUP school,
Co incidentally they put up the poster for the RYA Push the Boat out, not that we can fit any more boats in our boat park but the new Commodore is keen so ours not to reason why, but nonetheless, that is one day in the entire year. By the time it comes round probably about four dozen new SUP riders will have passed through the club. However many sailors we attract, there will be no follow up, because no one is profitably engaged to do so, and even if they did, there are no dinghy shops or dealers and no choice or advice as to what type of dinghy they should buy because none of us really care, we're busy doing what we do. By the end of the year there will be twice as many SUP riders as there will be Dinghy sailors and probably a fair few Kitesurfers as well if I have anything to do about it. There's a moral there if you care to look for it. Edited by iGRF - 26 Apr 17 at 6:47pm |
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turnturtle
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Joined: 05 Dec 14 Online Status: Offline Posts: 2538 |
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Posted: 26 Apr 17 at 7:39pm |
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And how many of those SUP riders will get bitten for life do you reckon? Or is that old school thinking, and frankly those in sports marketing accept the churn - be that 18 months or 10 years? Genuine question mate?
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