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RS aero Y&Y test
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Do Different View Drop Down
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Posts: 1312 		Post Options Post Options   Quote Do Different Quote  Post ReplyReply Direct Link To This Post Topic: RS aero Y&Y test
    Posted: 07 Sep 14 at 9:57pm
Printed magazines, really? So expensive now, little change from a fiver, very rarely buy one on any topic nowadays and if I do I am usually disappointed and annoyed with myself at the waste of money and paper.

Now for me a more attractive matter would be a good website updated weekly with credible technical articles and high resolution images at a subscription surely much less than printed copy would require.  
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Rupert View Drop Down
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Posts: 8956 		Post Options Post Options   Quote Rupert Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 9:06pm
Anyone remember Fast Boat? Loved it, but how many issues happened? And that was pre internet.

Is a paper mag really of interest to the facebook generation (a generation that is at least 60 years wide, it ha to be said) when everything in it has already been reported on/discussed on the internet way before anyway?

I still have a Y&Y subscription, but only 1) out of habit 2) to support the only magazine in the slightest bit interested and 3) because every now and again there is a really good article, very often about an aspect of sailing I don't know too much about.
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iGRF View Drop Down
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Posts: 6499 		Post Options Post Options   Quote iGRF Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 8:54pm
Well, I've been trying to persuade a colleague to launch a more 'dinghy, racey, performance sailing magazine' focused more on kit, boat tests, trick bits when they come out, but he needs me to produce five grand advertising to break even and I'm not sure the companies that engage in this market are up for that level of ad spend even collectively.

Which is a shame, because I'm sure a cross sold high image performance mag would be great to promote the sport to a younger market. This guy has seventy-five thousand apps downloaded across kite and bike sports types and his normal click rate is around twice that.

We're still talking, but it's lots of work.
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E.J. View Drop Down
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Posts: 184 		Post Options Post Options   Quote E.J. Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 8:27pm
Hmmm, there was a mag that used to do that sort of thing. It was absorbed into y&y with the promise of continuing the 'Dinghy' ethos. Jump forward several years and its hard to spot the dinghy article in amongst the big boat gazing and wristwatch ads.
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Rupert View Drop Down
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Posts: 8956 		Post Options Post Options   Quote Rupert Quote  Post ReplyReply Direct Link To This Post Posted: 07 Sep 14 at 8:13pm
I would have loved to see a test comparing Aero, D Zero and Laser, rather than just a text box about the others.
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JimC View Drop Down
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Posts: 6662 		Post Options Post Options   Quote JimC Quote  Post ReplyReply Direct Link To This Post Posted: 06 Sep 14 at 8:28pm
Originally posted by Blue One

Can anyone remember the last one that was critical of the boat tested?


Can't remember many crap boats lately to be honest, not like 15 or 20 years ago. The current major players seem to have their development process reasonably bugged, and the small ones mainly update existing classes where again the development is largely done.
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drifter View Drop Down
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Posts: 177 		Post Options Post Options   Quote drifter Quote  Post ReplyReply Direct Link To This Post Posted: 06 Sep 14 at 7:27pm
And another one-after 35 years I've decided to cancel my subscription to Y&Y. I don't see much relevant to me in it any more.
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Blue One View Drop Down
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Posts: 317 		Post Options Post Options   Quote Blue One Quote  Post ReplyReply Direct Link To This Post Posted: 06 Sep 14 at 7:17pm
I stopped my subscription a while ago. One of my main complaints were the boat tests.
Can anyone remember the last one that was critical of the boat tested? There isn't even any information useful to an competent sailor in most of them that you couldn't have got out of the advertising bumph.

And I'm sure it's got nothing to to do with the big players in the market withdrawing their advertising if things are written they don't like.

Comparing a bike test to boat test is like comparing oil to water.
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Posts: 1586 		Post Options Post Options   Quote kneewrecker Quote  Post ReplyReply Direct Link To This Post Posted: 06 Sep 14 at 7:03pm
Originally posted by Null


Originally posted by tgruitt


Originally posted by kneewrecker

If it approached the test from the POV of a family looking for a mixed usage dinghy with some racing, I can't see why it wouldn't get an A+, irrespective of the advertising spend....
Yep seeing as the spend was £0...

Do rs really spend nothing on advertising in y&y then Tom?  Serious question.


Ditto- don't RS advertise in Y&Y anymore?
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craiggo View Drop Down
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Posts: 1810 		Post Options Post Options   Quote craiggo Quote  Post ReplyReply Direct Link To This Post Posted: 06 Sep 14 at 2:25pm
I thought the article was fine. I think however the time has come to stop renewing my subscription, especially after reading the stupid article on school sailing. No balance and purely an opportunity to advertise private schools and further the pretence that sailing is for the financial elite. I'm shocked that Gael allowed the article frankly!
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