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Sailing Today with Yachts & Yachting? Takeover?

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johnbrooker View Drop Down
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Post Options Post Options   Quote johnbrooker Quote  Post ReplyReply Direct Link To This Post Topic: Sailing Today with Yachts & Yachting? Takeover?
    Posted: 10 Apr 20 at 8:44am
I hope it's not permanent. This covid situation may have promoted it but it could well become a permanent change
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tink View Drop Down
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Post Options Post Options   Quote tink Quote  Post ReplyReply Direct Link To This Post Posted: 09 Apr 20 at 5:59pm
Both magazines have a printed circulation of 30K. Sailing today has been since 1997 but hasn’t got a particular strong online presence. 

Chelsea magazines have number of publications, Classic Boat 50K and English Home ? 71K.

Advertising revenue will be reduced as we are surely doing to loose a few sailing business - I imagine we are close to Sailing Industry Black Friday- day. I imagine Y&Y will only exist on line next year, how much will our community pay for exclusive content? 
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Post Options Post Options   Quote Oinks Quote  Post ReplyReply Direct Link To This Post Posted: 09 Apr 20 at 5:38pm
Given the current situation, I'd say the title Sailing Today is a bit of a non-starter.
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iGRF View Drop Down
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Post Options Post Options   Quote iGRF Quote  Post ReplyReply Direct Link To This Post Posted: 09 Apr 20 at 9:55am
Well maybe it's me with an old guard perspective but I'd have thought Yachts & Yachting with Sailing Today would have been more appropriate given the Yachts & Yachting titles seniority, or have things changed that much in lead mine world..
Either way fully agree, no coming back from this, Y&Y is done as a print entity, does Sailing Today even have an online presence, can't really be asked to even look..
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423zero View Drop Down
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Post Options Post Options   Quote 423zero Quote  Post ReplyReply Direct Link To This Post Posted: 08 Apr 20 at 10:03pm
Lots of things won't survive, who would have thought this time last year when planning for Bank Holiday weekend, that in 2020 we would be checking our food supplies.
Robert
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Rupert View Drop Down
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Post Options Post Options   Quote Rupert Quote  Post ReplyReply Direct Link To This Post Posted: 08 Apr 20 at 5:49pm
Anyone taking odds on whether y&y survives covid?
Firefly 2324, Puffin 229, Minisail 3446 Mirror 70686
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Gordon 1430 View Drop Down
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Post Options Post Options   Quote Gordon 1430 Quote  Post ReplyReply Direct Link To This Post Posted: 08 Apr 20 at 2:34pm
If you read the notes it says only for the duration of Covid 19.
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Post Options Post Options   Quote tink Quote  Post ReplyReply Direct Link To This Post Posted: 07 Apr 20 at 6:49pm
Sailing Today frequently in news agents when Y&Y isn’t. People than need to add lots of weight to their boats so they can sail them are far more attractive to advertisers than real sailors.
Tink
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423zero View Drop Down
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Post Options Post Options   Quote 423zero Quote  Post ReplyReply Direct Link To This Post Posted: 07 Apr 20 at 5:30pm
You can get a lot of magazines with Amazon prime, I used to have MCN, printed, only printed magazine I have now is from caravan club.
Robert
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Do Different View Drop Down
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Post Options Post Options   Quote Do Different Quote  Post ReplyReply Direct Link To This Post Posted: 07 Apr 20 at 5:20pm
I don't know when it happened but suddenly I find that all glossy magazines seem outrageously expensive. It could be that I've become all miserly with age or that magazines have had to increase cover prices as circulation has fallen.

Heavy glossies also seem rather wasteful to me nowadays and best will in the world if you subscribe to pretty much any hobby magazine for more than two years you'll see the same topics being rehashed

Is there a place for a cheaper newsprint magazine, I believe MCN is still going.



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