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getafix View Drop Down
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Posts: 2143 		Post Options Post Options   Quote getafix Quote  Post ReplyReply Direct Link To This Post Topic: marketing shmarketing
    Posted: 09 May 07 at 8:57pm
quote from report on Pico nationals on Y&Y online today

 "The Laser Centre helped with the loan of new black mylar Sport rigged Picos. This rig is super cool and gives the Pico designer style that white sail classes only dream of"

... urgh, I feel slightly slimy reading it... this is marketing shmoose at it's best (or worst).... any one else got any classics?

 (and no being obvious and sighting those terrible P+B ads, sorry I mean news items, that appear constantly on this site)
Feeling sorry for vegans since it became the latest fad to claim you are one
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andy_cherub View Drop Down
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Posts: 768 		Post Options Post Options   Quote andy_cherub Quote  Post ReplyReply Direct Link To This Post Posted: 09 May 07 at 9:21pm
More to the point, Andy P won it!!
-12ft skiff, Team 'CST Composites'
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Ignore my user name, my views are of a 12ft skiff
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Webmuppet View Drop Down
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Posts: 534 		Post Options Post Options   Quote Webmuppet Quote  Post ReplyReply Direct Link To This Post Posted: 09 May 07 at 9:33pm
As much as I really like Rooster's products, I feel that this may be another example ?

http://www.yachtsandyachting.com/news/?article=136287

Nigel

(unless, of course, they are now selling poultry ?)
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Villan View Drop Down
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Posts: 1768 		Post Options Post Options   Quote Villan Quote  Post ReplyReply Direct Link To This Post Posted: 09 May 07 at 9:37pm
Originally posted by getafix


 (and no being obvious and sighting those terrible P+B ads, sorry I mean news items, that appear constantly on this site)


Pfft.

That does seem a LITTLE like abuse of the system.

Surley shops / outlets ( p&b / rooster / purple marine ) could have a column of their own on the front page - with it being optional to view of course.

I like looking there at results ( the whole idea of it ) but then see half the threads end up with " a good week in all for "INSERT SAILMAKER"s sails with XX first places and YET ANOTHER trophy."
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Black no sugar View Drop Down
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Posts: 3941 		Post Options Post Options   Quote Black no sugar Quote  Post ReplyReply Direct Link To This Post Posted: 09 May 07 at 9:38pm

Yep I agree with you there, Webmuppet. As much as I like Rooster products, I thought they reached the bottom of the barrel today.

Pleaaaaase don't tell me that was staged! It'd would be unbearable... And what next? A partnership with KFC?
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I luv Wight View Drop Down
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Posts: 628 		Post Options Post Options   Quote I luv Wight Quote  Post ReplyReply Direct Link To This Post Posted: 09 May 07 at 9:58pm
I guess the rooster stuff is 'advertorial'.... and the multi full page laser ads must count for something.

Laser did bring 12 x picos and new sails for lending out, and of course hoping to make sales. ( only 'real' laser sails allowed... but most people at the club have the caws clone at 2/3 the price, so some heavy use was made of the laser sails.)

However super-cool? .... maybe not.

http://www.bloodaxeboats.co.uk
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Rupert View Drop Down
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Posts: 8956 		Post Options Post Options   Quote Rupert Quote  Post ReplyReply Direct Link To This Post Posted: 09 May 07 at 10:14pm
Y&Y have to pay for the site somehow, and the Advertorial approach is far better than popups. We all know that something with Rooster or Hyde in the little pic is going to involve selling, don't we? You don't have to click on it!
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SetSail View Drop Down
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Posts: 100 		Post Options Post Options   Quote SetSail Quote  Post ReplyReply Direct Link To This Post Posted: 09 May 07 at 11:56pm

.
Surley shops / outlets ( p&b / rooster / purple marine ) could have a column of their own on the front page - with it being optional to view of course.

the constant adverts get on my t**s as well. am in favour of giving them their own space, like is already available in the 'Advertisers' bit.

 

its late, i hope you understand what im getting at?!
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NickA View Drop Down
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Posts: 784 		Post Options Post Options   Quote NickA Quote  Post ReplyReply Direct Link To This Post Posted: 10 May 07 at 10:15pm

"It's there not thereabouts"  is a particular favourite

and could not be more inaccurate for a plastic, skiff style, family, racing, fun, single handed, double hander with a centre thwart and poor performance that's hard to sail I think!

indeed.... it's thereabouts not anywhere in particular.

But it's "only" £5k so sells like hot cakes.  Good ol marketin boys.
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Mark Jardine View Drop Down
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Posts: 1028 		Post Options Post Options   Quote Mark Jardine Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 07 at 4:45pm

Hi all

Sorry everyone but we've been through this before.

This site isn't funded with magic beans. It takes hard work and money. Advertorial has proved the best way that marketing partners (advertisers) get  return and it is the path we have chosen to fund the site. You can choose not to look at the advertorial articles - they are clearly marked with a logo from the company. Many people choose to read their articles and quite often pick up a bargain or find something useful out.

As for the Pico nationals report - Laser don't actually advertise online (yet) - the bit about the new style sails was in the report that we received and I chose to leave in.

If the advertisers choose not to advertise with this site then I'm afraid this forum that you're having a rant on would cease to exist.

Your choice. Or maybe you'd prefer pop-ups all over the place, or maybe paying to view this website... or maybe nothing at all?

Now, my rant is over have a good weekend.

Mark
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