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MRJP BUZZ 585 View Drop Down
Really should get out more
Really should get out more
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Joined: 05 Mar 06
Location: United Kingdom
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Posts: 1496 		Post Options Post Options   Quote MRJP BUZZ 585 Quote  Post ReplyReply Direct Link To This Post Topic: marketing shmarketing
    Posted: 11 May 07 at 4:50pm
I actually enjoy reading the little stories that the advertisers put in as it makes a change from them plainly telling you to buy the product and gives some background on the product being sold.
Josh Preater

BUZZING IS FUN

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jeffers View Drop Down
Really should get out more
Really should get out more
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Joined: 29 Mar 04
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Posts: 3048 		Post Options Post Options   Quote jeffers Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 07 at 5:18pm
Mark,

We know you guys work hard and spend a lot of money and have to get a return on it somehow..

Come on people is it really that much of a hardship to have a fews ad articles. There really are not that many of them.

If you don't want to read them just pass them by....remember you have the power of the click!

Paul
Paul
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D-Zero GBR 74
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Fliptop View Drop Down
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Joined: 04 Jan 07
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Posts: 25 		Post Options Post Options   Quote Fliptop Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 07 at 5:22pm

Well said Mark,

People complain that the profile of dinghy sailing is so low and that for example there is no TV coverage. Well the only way to change that is to bring money into the sport and the only place that is going to come from is business (unless you know anyone with a few million quid they want to donate). So if as a sport we want to take thier money then we need to make sure that the business gets something out of it. 

Now in Y&Y's case that means advertorial or brand editorial or adverts - name your poison. For the Clubs and Classes it has to be done differently and thats why we have gone down a different route. Have a look at http://www.12footskiff.com and you'll get a feel for how we've gone about it and why we've managed to draw money into the class.

Alan

 

 
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Joined: 21 May 04
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Posts: 0 		Post Options Post Options   Quote Guest Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 07 at 6:54pm

It's all about balance and I think Mark gets it about right ...

I would be happy to pay for subscription to an ad free site but I suspect I am in the minority.
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ColH View Drop Down
Far too distracted from work
Far too distracted from work


Joined: 11 Jan 06
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Posts: 242 		Post Options Post Options   Quote ColH Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 07 at 7:02pm
Originally posted by Black no sugar

Yep I agree with you there, Webmuppet. As much as I like Rooster products, I thought they reached the bottom of the barrel today.

Pleaaaaase don't tell me that was staged! It'd would be unbearable... And what next? A partnership with KFC?

Staged? Hmmmm, let me just think about that for a microsecond..... (And yet, I do actually admire Steve C's business mind - he just as sharp on that as he is with the sailing)

 
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