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Philsy View Drop Down
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    Posted: 13 Jul 06 at 11:19pm
Originally posted by Guest#260

Originally posted by turnturtle

[QUOTE=Medway Maniac]
Indeed, but by doing it 'for clarity' they're admitting it's unclear without the
'1'...
and of course, there is an element of brand dillution for the
original boat when you factor in the Laser 4.7 and Radial which also have
had or have their own campaigns- are they Laser '1's or is it just another
example of the 'versatility' buzzword that haunts dinghy advertising?[/
QUOTE]


Actually I think they have pulled off and excellent brand extension
strategy ...


Rick



Which is probably what Feva spends most of his time doing in that hot
bedroom...
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jeffers View Drop Down
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Posts: 3048 		Post Options Post Options   Quote jeffers Quote  Post ReplyReply Direct Link To This Post Posted: 14 Jul 06 at 9:27am
I notice in the latest Y&Y there is a 2 page advert referring to formula Laser with the 4.7, radial and standard rig....

Dilution perhaps?
Paul
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jeffers View Drop Down
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Posts: 3048 		Post Options Post Options   Quote jeffers Quote  Post ReplyReply Direct Link To This Post Posted: 14 Jul 06 at 10:55am
TT if we combine our posts and marketing speak we could have a game of w*nk word bingo!
Paul
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Posts: 0 		Post Options Post Options   Quote Guest Quote  Post ReplyReply Direct Link To This Post Posted: 14 Jul 06 at 11:53am

Here you go ...

http://www.karinrex.com/bullsh*tbingo.jpg

Edit: Link is broken due to the filtering of naught words  - I am sure you can work it out.

This card seems to have a fair starting point



Edited by Guest#260
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jeffers View Drop Down
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Posts: 3048 		Post Options Post Options   Quote jeffers Quote  Post ReplyReply Direct Link To This Post Posted: 14 Jul 06 at 12:16pm
You are not helping yourself here Rick...but that is good!

We used to have sheets like that in our team meetings, the boss didnt find it amusing but everyone else did.
Paul
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Posts: 0 		Post Options Post Options   Quote Guest Quote  Post ReplyReply Direct Link To This Post Posted: 14 Jul 06 at 12:19pm

Originally posted by jeffers

You are not helping yourself here Rick...but that is good!

We used to have sheets like that in our team meetings, the boss didnt find it amusing but everyone else did.

All those phrases have a use if used correctly and in the right context - they only turn to bullsh*t when used by people who don't know what they are talking about ...

I have also heard someone achieve a full house in less than 5 minutes ... and actually say nothing ...

Rick
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Posts: 0 		Post Options Post Options   Quote Guest Quote  Post ReplyReply Direct Link To This Post Posted: 14 Jul 06 at 2:11pm

Originally posted by turnturtle

sorry guys I'm upto my tits in w*nk word games at the mo... currently recruiting for 2 positions, what a nightmare!!! 

I've had so much crap from agencies on staff attrition rates; equal opportunities policies; performance related bonus; non-financial payment staff incentives; stakeholder pensions & EU legislation around working time directive... guess what folks... we sell starch; the more you sell the more we'll pay you... short of that as long as you don't worship at the grave of Fred West you can have a job! 

TT - I have considered staff and every time I look into it I see all the stuff you have mentioned  and I decide I'd rather make less profit and use freelancers ...

All this red tape is costing the nation ...
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Philsy View Drop Down
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Posts: 344 		Post Options Post Options   Quote Philsy Quote  Post ReplyReply Direct Link To This Post Posted: 14 Jul 06 at 2:18pm
Originally posted by turnturtle


sorry guys I'm upto my tits in w*nk word games at the mo... currently
recruiting for 2 positions, what a nightmare!!!  I've had so much crap from
agencies on staff attrition rates; equal opportunities policies; performance
related bonus; non-financial payment staff incentives; stakeholder pensions
& EU legislation around working time directive... guess what folks... we sell
starch; the more you sell the more we'll pay you... short of that as long as
you don't worship at the grave of Fred West you can have a job! 


Totally off-topic, I know, but this reminds me that Dell Quay Sailing Club
has a rescue boat called Fred West...   
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Posts: 0 		Post Options Post Options   Quote Guest Quote  Post ReplyReply Direct Link To This Post Posted: 14 Jul 06 at 3:00pm
Originally posted by turnturtle

Originally posted by Guest#260


TT - I have considered staff and every time I look into it I see all the stuff you have mentioned  and I decide I'd rather make less profit and use freelancers ...

All this red tape is costing the nation ...



so less short-term boat money  

Bad strategy warning

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