New energy drink development for Skandia Cowes Week
by Peta Stuart-Hunt 19 Apr 2005 14:40 BST
30 July - 6 August 2005
Skandia selects University of Aberdeen to provide energy boost at world-famous yachting regatta
Long term savings company, Skandia, has chosen the University of Aberdeen to create a new energy drink for use by selected sailors at this year’s Skandia Cowes Week regatta on the Isle of Wight (30 July - 6 August 2005).
Skandia, now in its 11th year as the Event’s title sponsor, hopes the specially-formulated brew will give its chosen crews the edge in this gruelling eight-day competition.
The University of Aberdeen was selected because of its expertise in human nutrition, including sports nutrition. The formula is being developed by Human Nutrition student Claire Nixon, aided by Dr Derek Ball, a lecturer at the University’s School of Medical Sciences.
Their brief is to create a drink that will maximise the muscle and brain energy it requires to compete among the 8,000 sailors racing on 1,000 boats that take part in Skandia Cowes Week, the world’s oldest and largest regatta.
"We recognise that sailing presents an interesting challenge to sailors both due to the elements of muscular endurance and the decision making demands that arise during racing,” says Dr Ball. “We aim to provide Skandia with a beverage that provides a steady release of energy to both working muscles and the brain to maximise racing performance.”
Commenting on the appointment, Skandia’s Jo Rimmer says, “Our business is all about giving our customers the edge in finance so we want to give our sailors the edge at this year’s regatta. We’re hoping the team at Aberdeen will come up trumps with a drink that will really help the crews get results.”
The team at Aberdeen are already well into the research stage but details are being kept firmly under wraps until the drink’s launch at the start of Skandia Cowes Week.