Henri Lloyd partner with MERCEDES GP PETRONAS F1 team
by Amy Grealish, Henri Lloyd 13 Jan 2010 13:00 GMT
Henri Lloyd to provide official technical clothing to the MERCEDES GP PETRONAS Formula One Team
Fresh from their successful partnership with Brawn GP, winners of the 2009 Formula One Constructors’ and Drivers’ Championships, Henri Lloyd have now applied their knowledge and experience to develop team clothing for the team in its new guise as MERCEDES GP PETRONAS.
A premium lifestyle brand and market leaders in innovative marine technical clothing, Henri Lloyd apply their pioneering, and award winning, fabric knowledge to provide MERCEDES GP PETRONAS with a team collection to combat every potential atmospheric condition encountered throughout the forthcoming season. This is combined with stylish design execution which reflects the heritage and aspirations of both Mercedes-Benz and Henri Lloyd.
A new Merchandise Collection will also be launched to mark the start of the season, comprising of around 40 items, including team and driver caps for Michael Schumacher and Nico Rosberg plus technical jackets, clothing and accessories.
Graham Allen, Henri Lloyd Commercial Director states: “We are delighted to be partnering with MERCEDES GP PETRONAS for the 2010 Formula One season and have been working closely to ensure we provide clothing at the highest levels of fabric technology that provide the ultimate comfort and durability needed in all conditions. These same principles are also being carried through to a new Merchandise Collection. We are very much looking forward to an exciting season and to support MERCEDES GP PETRONAS all we can!”
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