Raymarine and Azimut celebrate 30-year partnership

Raymarine and Azimut celebrate 30-year partnership © Giulia Spinelli

Raymarine, global leaders in high-performance marine electronics for the recreational boating, marine first responder, and law enforcement markets, announced today a successful and long relationship that Azimut and Raymarine have cemented over the last three decades.

Both Raymarine and Azimut share high product quality and technological innovation as core values and as Carlo Baj, Country Manager of Raymarine Italy points out, "Over the last decades we have grown well beyond a standard client-supplier relationship. Today, what makes our collaboration remarkable, is our mutual ability to share and receive valuable trusted feedback. This helps us improve and create unique, innovative and high-quality products, which ultimately prove their worth in the market."

Raymarine and Azimut's collaboration has gone from strength to strength and well beyond a standard client-supplier relationship. Working closely together has enabled them to develop new products and features suggested by both Azimut owners and Azimut technicians. This has proved critical for Raymarine's software development and improvement.

According to Alessandro Rossi, Chief Technical Officer Azimut|Benetti Group, Raymarine demonstrated its true value early on in the relationship and has been delivering on this consistently since: "We chose Raymarine as our marine electronics supplier not just for the leading functionality and usability of Raymarine equipment. It is due to Raymarine's strong post sales customer service. Azimut yachts are sold all over the world and the owners cruise their boats extensively. Thanks to its extensive network, Raymarine has a strong track record of looking after customers and this is a key benefit. Our technicians also report that Raymarine equipment is designed with consideration to ease of fitting and setup."

At boot Düsseldorf, Azimut will be represented by a display of five boat models including the new Magellano 60, which is equipped with complete Raymarine systems, from Axiom+ multifunction displays to the DAME Award category-winner YachtSense Ecosystem.

Over the years, the relationship between Azimut and Raymarine has deepened to encompass not just technical development but collaborative marketing activities including training webinars for dealers and owners, events, press activation and marketing newsletters.

Azimut has repeatedly been an early adopter of newly launched Raymarine technology, enabling owners to benefit from the very latest, most innovative equipment. Azimut was one of the first boatbuilders to fit Raymarine's ground-breaking Cyclone radar and has championed the YachtSense™ Ecosystem.

As Baj concludes, "All successful partnerships are a two-way street. As we look back on the last three decades of Raymarine's collaborative relationship with Azimut, and forward to the next three decades, it's notable that both companies have learned a great deal from one another. The ultimate and greatest beneficiary of this healthy partnership is, of course, the boat owner. They get better boats with better equipment that they can enjoy with lower stress levels and greater safety than ever before."

For more information on Raymarine and its full line of marine products, visit www.raymarine.com.